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  1. CRO Playbook: 10 behaviour hacks to boost conversion

    Richard Shotton (author of The Choice Factory) to sift through decades of psychological research ...

    Jack Mann - 09/06/2021 - 11:23

  2. Defining growth marketing with Scott Vaughan, Integrate’s chief growth officer

    buyers. This does not mean everybody is a lead and we fall back to marketing being a lead factory (the ...

    Kavita Singh - 12/04/2021 - 11:10

  3. MARKETING AUTOMATION NEWS: Marketo acquires Crowd Factory

    Marketing automation 17481 news/archive/marketing-automation-news-marketo-acquires-crowd-factory ... to take over social campaign management platform Crowd Factory. Marketo is aiming to create a solution ... Phil Fernandez, president and CEO of Marketo, said, “By combining Crowd Factory with Marketo, marketing ...

    Alex Aspinall - 18/04/2012 - 15:01

  4. B2B Awards Winners 2015

    WINNER: 'Factory of the future'  for Atos by OgilvyOne Business Runner-up: 'CMO ... Category 13: Most commercially successful campaign WINNER: ‘Lead generation factory’  for Atos ...

    Alex Clarke - 19/11/2015 - 12:15

  5. 5 things you can do to become more like Mr. Rogers (and a better B2B leader)

    personality, known for his enlightening factory tours on various products. Executive creative directors ... This sense of wonder was very much implemented on those factory tours. Scott says: “Every one of those ... was an American television personality, known for his enlightening factory tours on various products. Executive ...

    Kavita Singh - 22/06/2020 - 13:54 - 1 comment

  6. Super Bowl 2018: The best (and worst) video ads from B2B brands

    of a WeatherTech factory being constructed proudly on American soil, accompanied by the text “We built our new ... factory right here in America. Isn’t that the way it’s supposed to be?”. Some commentators took to social ... of the factory could be construed as a wall being erected) – but as 84 Lumber’s ad last year proved, generating ...

    Alex Clarke - 05/02/2018 - 16:51 - 1 comment

  7. News: Acquia updates Acquia Cohesion for Drupal sites

    an enhanced style import capability, and a compatibility with Acquia Cloud Site Factory, which helps ...

    Kavita Singh - 26/03/2020 - 10:54

  8. 10 things I learnt at MarTech Europe 2016

    (Willy Wonka and the Chocolate Factory) 3. Men still dominate the speaking agenda (yawn) Despite the best ...

    Jess Pike - 04/11/2016 - 16:42 - 1 comment

  9. ISOframe Exhibition Stand's

    further. The ISOframe exhibition stand system is a Great British success story. Developed at our factory ...

    minesh.mistry_354001 - 23/01/2020 - 15:40

  10. Awards case study: How Hep2O increased relevance and consideration among plumbers and heating engineers with influencer marketing

    and interactive content (as well as influencer UGC). These included: Influencer visitor day at Hep2O factory Hep2O ... tour of the factory where they learned about the product development, manufacturing and quality testing ... commented: “Lots of brands do factory tours, but to invite influencers along, film it, and broadcast a live ...

    Paul Snell - 28/11/2019 - 16:41


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