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1. Once upon a time in B2B: turning the page on storytelling

   from storytelling must always be the objective, but it can be elusive. Failure can lie in getting ...

   Joel Harrison - 16/09/2020 - 22:06

2. Small business of the month: Your Bike Shed, York

   idea, failure- and particularly the failure rate of small business- that was Martin's biggest ... in the UK. Due to the noise around small business failure, many wrtote off his business before he even got ... about and glamorise failures – it will give everyone more confidence (most importantly the banks) ...

   Alex Clarke - 15/02/2018 - 10:52 - 1 comment

3. CX focus absent at board-level

   Verbist said these claims did not show a failure in tech but failure in planning. “Technology can give ...

   Molly Raycraft - 25/01/2019 - 12:18

4. Awards case study: Learn how MAN managed to gain 363,384 organic impressions with a increase in web traffic by 98%

   during the crisis the success or failure of this campaign was going to be measured primarily on SOV. ...

   Kavita Singh - 26/11/2020 - 14:48

5. Numbers speak louder than words

   into a truly successful position. You need to know which define success, which diagnose failures and which ...

   Adam Harper - 20/09/2019 - 15:58

6. Is your business up to the stress test of external forces beyond your control? #BusinessContinuity

   an unprecedented period for the next few months, and not through our own business failures. It’s time to look ...

   Simon Woolley - 28/04/2020 - 12:00

7. Predictions for the B2B marketing industry in the 2020s

   with effective marketing can be the difference between commercial success and failure.  As we go deeper ... and influencers with effective marketing can be the difference between commercial success and failure.  As we go ...

   Tom Pepper - 14/01/2020 - 12:38

8. B2B Marketing UK Salary Survey 2019

   in their failure to offer staff sufficient training? Find answers to all these questions inside the report, ...

   Paul Snell - 03/09/2019 - 10:18

9. Improve your B2B marketing with AI

   intelligence applications, but it is ultimately humanity that dictates success or failure. B2B customers may ...

   Jedrzej Osinski - 22/09/2020 - 14:23

10. Iterate, don’t transform, your customer experience

    objective is unlikely to generate long-term value. One notable failure on this point was the UK government’s ...

    Pete Morgan - 15/06/2020 - 01:34

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