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1. 3 Ways to Get Your Data Into Shape [Infographic]

   wasted marketing expenses, failure to meet regulatory compliance or failure to address customer issues ...

   Michael Meyers - 26/08/2015 - 20:41

2. Less anonymity and more personality behind account-based marketing success, B2B Marketing report finds

   a customer feels your product is combating career failure, they’ll remain loyal,” he added. When implementing ...

   Rebecca Ley - 07/02/2019 - 11:12

3. Only 21% of marketers getting value from customer data

   the failure of marketing departments to embrace the well-publicised opportunities of investing in data, ... the industry.  In terms of the underlying reasons for these failures, many (34 per cent) lamented a lack ...

   Alex Aspinall - 28/06/2016 - 15:26

4. Equifax given maximum £500,000 fine for customer data breach

   including failure to secure personal data, poor retention practices and a lack of legal basis ...

   Paul Snell - 20/09/2018 - 12:33

5. 3 modern approaches to content creation that’ll help you scale, drive engagement and learn from your mistakes

   approach in an online world. “Write something new, write a blog post. Failure is as cheap as you make it.” ... you’ll need a culture that allows for failure to be able to learn from your mistakes and try again. ...

   Rebecca Ley - 26/04/2019 - 10:04

6. Marketing and creative teams struggling to collaborate effectively

   to make it better and communicating concerns (40 per cent). Other pain points included failure ... in an increasingly noisy space. Not working efficiently could mean the difference between success and failure. We ...

   Alex Clarke - 05/11/2015 - 09:35

7. 5 common leadership mistakes you’re most likely making (and how to avoid them)

   failure into fortune? Here, five senior marketers reveal their biggest career mistakes, from the wrong ... suffered a B2B blunder or two, but how do great leaders turn failure into fortune? Here, five senior ...

   Rebecca Ley - 31/05/2019 - 16:51

8. SMEs fail to follow cloud storage security regulations

   securely and the failure to do so can result in a large fine. Despite this confession, 90% of small ...

   Molly Raycraft - 21/12/2017 - 17:26

9. Busting the 4 myths of B2B marketing

   component of business continuity. Confidence, fear of failure and trust play a role in the B2B buying ...

   Colin Gray - 20/09/2019 - 10:49

10. BOOK REVIEW: Great Brand Blunders

    Technology Trust Learning from failure is the overarching theme of Rob Gray’s G reat Brand Blunders: ... a veritable ‘greatest hits’ of marketing mistakes and failures from some of the world’s most well-known ... from failure. 21415 anonymous user Features http://www.youtube.com/watch?v= ...

    Jessica McGreal - 02/07/2014 - 17:23

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