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1. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

   platform of innovation giving millions of fans a unique, personalised digital experience. This platform ... transforms massive amounts of tennis data into meaningful and engaging insights for fans, whilst automating ...

   Jonathan Turner - 20/07/2022 - 09:29

2. News: ParalympicsGB and Salesforce announce new partnership

   with ParalympicsGB to bring fans and athletes closer together than ever before. The three year agreement will mark ... a step change in the way ParalympicsGB engages with its audiences. Deepening fan engagement and growing ... and deepen engagement with our fans and athletes. Following the record-breaking achievements at Tokyo 2020, ...

   David Rowlands - 09/03/2022 - 16:16

3. How to make intent data a cornerstone of campaign excellence

   to access and optimise the right data, using the right tools and technologies. I am a huge fan of Ignite, ...

   Ben Beeching - 22/06/2022 - 10:11

4. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

   and regions. A long-time personal Adobe fan, I enjoyed hearing how Adobe brings together its brand purpose, ...

   David Hayes - 16/06/2022 - 11:45

5. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

   is really strong. There’s an interested fan base and energy.” And why McLaren? As Andrew maintains, McLaren ...

   David Rowlands - 05/05/2022 - 09:00

6. B2B marketing: Why it’s all about a B2i experience

   snackable content and gamification, but underneath this layer of playbook tactics, one fundamental element ...

   Paul Stoddart - 05/05/2021 - 11:48

7. Top 10 questions you should be asking yourself if you want to become customer-obsessed

   question #2. Underneath that is value propositions. A lot of people use that word, but not a lot of people ...

   David Rowlands - 02/09/2021 - 09:58

8. How to use Google's new Speed Report in Search Console to boost your website's SEO

   of their site. You can find this tool underneath the ‘Enhancements’ tab of Search Console when in the relevant ... and then displays the relevant messages underneath. Understanding the metrics We can see our site has a large number ... can find this tool underneath the ‘Enhancements’ tab of Search Console when in the relevant property ...

   Charlie Norledge - 26/11/2019 - 09:30

9. Six B2B industries that should be leveraging marketing automation

   Surface your NFP’s top fans and automate a volunteer invitation. 2. Manufacturing B2B manufacturers have ...

   Tom Ryan - 14/12/2021 - 08:58

10. Brand and content strategy

    Atlassian Irrational loyalty: Building a B2B brand that attracts legions of fans Deb Gabor, CEO and founder, ...

    scotty - 20/05/2021 - 18:06

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