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  1. The tautology of marketing operations job titles

    in relation to marketing seems a little old fashioned or redolent of old-school media agencies. I remember ...

    Simon Daniels - 03/12/2021 - 08:47

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    many B2B companies actually see their brands in this way, and build them in this fashion, is debatable, ...

    Sue Mizera - 01/12/2021 - 10:47

  3. Agile marketing can be your enabler of opportunity

    support functions focus on completing a series of tasks in an orderly fashion, agile marketing breaks all ...

    Steven Cozens - 12/10/2021 - 10:45

  4. Planning for change: how to create a marketing plan flexible enough for 2021

    a good, old-fashioned crystal ball) as much as I do right now. The events of 2020 changed so many things, ... old-fashioned crystal ball) as much as I do right now. The events of 2020 changed so many things, and for many ...

    Emma Crofts - 28/01/2021 - 09:54

  5. What’s the difference between content aggregation versus content curation and content writing?

    says: “So it’s kind of like a fashion analogy, it’s like writing is a tailor or seamstress making ... a fashion analogy, it’s like writing is a tailor or seamstress making the actual thing, aggregating ...

    Kavita Singh - 22/07/2021 - 10:42

  6. An inside look at Ignite USA and the post-Covid event economy

    we all adapt to the new trend of networking and learning in person.  But for you old fashioned types, ... in person.  But for you old fashioned types, you can also attend online!    For more highlights ...

    William Furlong - 15/06/2021 - 15:40

  7. How to create a more cohesive content strategy

    a fashionable pair of shoes and you rationalise that, saying: ‘yes, they make my feet bleed, but they look ...

    Kavita Singh - 21/04/2021 - 11:46

  8. Defining growth marketing with Scott Vaughan, Integrate’s chief growth officer

    focused organisation on the planet who is not focused on growth in one fashion or another. Growth ... in one fashion or another. Growth is a company-wide mission, requirement and responsibility. Ideally, all ...

    Kavita Singh - 12/04/2021 - 11:10

  9. The changing channel in the tech sector

    approaches have remained fairly traditional (some would say old-fashioned). Today, channel marketing is ripe ... remained fairly traditional (some would say old-fashioned). Today, channel marketing is ripe ...

    Kavita Singh - 06/04/2020 - 10:46

  10. From Zoom fatigue to broadcast nirvana: a B2B marketers guide to virtual events

    challenges, budget and readiness to buy. Almost none of this was possible in any sustained fashion at physical ...

    Dan Roche - 23/02/2021 - 12:59

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