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  1. Live reaction: Can ChatGPT write your B2B copy?

    Perhaps it’s not the AI’s fault. Prompt: “Write in an informal, chatty style about B2B thought leadership” ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    associations – assistants promoted to marketing roles, often women, with reputations for tactics (‘party ...

    Sue Mizera - 15/12/2022 - 08:40

  3. Propolis salary benchmark 2022

    a gender breakdown of the number of men and women in a role. Like Robert Half, Check-a-Salary outlines ... difference between the salaries that men and women receive, but sadly there’s no data available. Mid-low ... Juxtaposing the higher echelons, women overwhelmingly dominate mid-low level roles. There are, on average, 70% ...

    scotty - 22/07/2022 - 12:04

  4. Brand guidelines: When should you start breaking the rules?

    that are at fault, there are times when it’s more about the people who ‘own’ and enforce them. For creative teams ...

    Danny Philamond - 04/08/2022 - 09:46

  5. How bad data in your CRM may be exposing you to a competitive ambush

    this data. Unfortunately, your CRM is the ‘fall guy’ in this story. It’s not the CRM’s fault. It’s just ...

    Willem Maas - 14/07/2022 - 15:54

  6. International Women’s Day: A collection of reflections

    Diversity and inclusion Innovation The UN defines International Women’s Day (IWD) as a time to celebrate ... and reflect on the progress made on women’s rights and a day to call for the end to ingender inequality. ... shattering the barriers that hold women back at work, said one of my favourite quotes: “Diversity is counting ...

    David Rowlands - 08/03/2022 - 13:00

  7. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    Perks & Benefits, Best Culture, Best for Women and Best for Diversity, Best Places to Work ...

    David Rowlands - 07/07/2022 - 12:21

  8. It’s time to be your ‘authentic self’ at work

    battle for many, and disproportionately so for women.  Reframing the way we describe women’s behaviour ... the way we describe this behaviour, then, is key to empowering women to be true to themselves at work ... underrepresented groups, with two-thirds of women reporting that they exhibit at least one element of covering ...

    Laurel Wolfe - 15/03/2022 - 13:42

  9. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    female employees for International Women’s Day. For Andrew, identifying the surface-level ‘washing’ from ...

    David Rowlands - 05/05/2022 - 09:00

  10. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

    of so-called ‘brand authenticity’ to why you don’t need to produce your International Women’s Day piece. ...

    David Rowlands - 25/02/2022 - 15:37

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