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  1. The storytelling system behind good content marketing

    vegetables. Nor the one about a wonderful house made out of biscuit. Or even that one with the irritating ...

    Jack Mann - 07/12/2020 - 14:17

  2. For a successful corporate culture, "Get the brand in their souls!"

    These are some of the wisest words I ever heard from one of my all-time favorite clients. ”If you ... used and evolved in corporate culture trainings over the years –- that, indeed, began with our favorite ... the company’s cultural workshops and brand re-launch. These are verbatims from our favorite-client’s brand ...

    Sue Mizera - 11/05/2021 - 17:06

  3. CSR NEWS: Sappi deploys its staff for the green job

    departments at the Belgium office managed to plant 2200 trees and smaller vegetation in the Sonian Forest. ... initiative, the staff members helped out to clear up a section of the forest and created a vegetation corridor ...

    Jason Taylor - 04/03/2011 - 17:20

  4. Awards case study: How Fujitsu's Transport Hackathon events won business and built relationships with key accounts in the rail industry

    on trains to overgrown vegetation on tracks. The customers presented their problems at the start ... on the issues of vegetation and asset management (£1m). Additionally, and due to the repositioning outcome ...

    Paul Snell - 28/11/2019 - 16:24

  5. 5 principles to future-proof your B2B website

    bit by bit rather than worry about being locked into a single legacy platform. One of my favorite ... legacy platform. One of my favorite features of the New Fortress website, though, is an interactive map ...

    Michael Leen - 15/09/2020 - 14:15

  6. CASE STUDY: Five-a-day for Experian Hitwise, by Quick-Thinking UK

    with the daily ‘five-a-day’ regime of fruit and vegetables necessary for a healthy diet. To target the 25 most ... are you getting your five-a day?’ Each module was themed as a different fruit or vegetable, and targets ... and vegetables necessary for a healthy diet. To target the 25 high-value high-risk accounts we created a mailer ...

    Alex Aspinall - 17/11/2011 - 16:55

  7. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    a favorite exercise of many CEOs we have worked with. We invite you to revisit this exercise in the light ...

    Sue Mizera - 13/04/2021 - 11:11

  8. Viva la chip!

    by serving vegetable crudités in its happy meals – what is it going to do next – impose a trademark ...

    Victoria Clarke - 12/07/2012 - 16:06

  9. #DearB2B: How GA is teaching content marketers to go with the Flow

    about our new favorite Google Analytics tool Q: What analytics/metrics/tools are content marketers ... it now Andy Crestodina, cofounder and strategic director of Orbit Media, talks about our new favorite ...

    Tequia Burt - 06/09/2016 - 22:37

  10. Is face-to-face interaction obsolete for B2B transactions?

    For example, if you’re walking past the soda aisle, the smart shelf will know your favorite brand and offer up ... client’s favorite brand of Scotch. That sort of personalization though isn’t scalable ...

    Dan Blacharski - 23/05/2017 - 10:41

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