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  1. Awards case study: How Fearless Labs won ‘Best use of martech for sales enablement’ for its work for O2

    to capture sales feedback, particularly around increase in account connections and engagement, and supporting ...

    David Rowlands - 24/03/2021 - 09:34

  2. With empathy, finding the way to the heart and soul of your company

    instead to get in the trenches by screening individual user feedback himself: “Get closer than ever ... with your customers and make them feel valued? Accept feedback as a gift: use even the negative stuff ...

    Sue Mizera - 10/02/2021 - 16:09

  3. Covid-19, B2B marketing and the changing face of cutting-edge creativity

    brands have been slow to react to the changes brought on in the post-pandemic world. Feedback from ... to kick the tyres with. Experiment with new ways to expose your creatives to real-life feedback from ...

    Graeme Kendrew - 14/12/2020 - 10:41

  4. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

    And the pandemic was a great test of words versus action and we saw from our client feedback that we delivered ...

    Kavita Singh - 18/06/2021 - 11:52

  5. How to join a new company virtually: An interview with Pure Storage’s new CMO, Jason Rose

    decisions.  Secondly, I have an effective feedback and review process to ensure we’re tracking and responding ...

    David Rowlands - 01/04/2021 - 16:28

  6. Customer centricity & sentiment analysis

    equipped to ensure customer centricity, to understand sentiment and interpret customer feedback, and ensure ... or techniques; including inbound/outbound, social, and/or direct feedback, etc.? Virtual roundtable guidelines: ...

    Jason Taylor - 09/04/2020 - 12:00

  7. Exploiting data to deliver customer value

    unsatisfied ones. Ask for feedback No matter how good you are, or how closely you are following your ... well-designed strategy, there’s always room for improvement. By asking your customers for feedback you can ...

    Sam Holding - 17/08/2020 - 22:04 - 1 comment

  8. Awards case study: Find out how Auto Trader won the award for best customer engagement initiative

    Massive volumes of positive customer feedback. “I have worked at Auto Trader for over 20 years ... heartwarming to read and hear all of the positive customer feedback coming in!" Niki Kilby, Trade ...

    Kavita Singh - 26/11/2020 - 11:52

  9. Persona-based marketing makes ABM more ‘human’

    will provide critical feedback throughout the buying process and has a vested interest in the outcome ...

    Eva Jackson - 01/02/2021 - 09:43

  10. What is community-based marketing and why is now the perfect time for it?

    and other like-minded individuals, providing a space to swap ideas. get feedback, and receive support ...

    Ashley Friedlein - 18/02/2021 - 11:27


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