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1. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

   They are usually (highly) technical and are almost always 'ingredients' of some sort: a chip, a fibre ...

   Sue Mizera - 28/01/2022 - 15:55

2. B2B Marketing welcomes Susanna Kempe, our new chair!

   outfit has become a global information phenomenon. In the years since, we have worked alongside ... Harrison and I have been running B2B Marketing since 2004. What was once a niche publishing outfit has ...

   James Farmer - 21/12/2020 - 11:27

3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   They are usually (highly) technical and are almost always 'ingredients' of some sort: a chip, a fibre ...

   Sue Mizera - 25/04/2022 - 09:55

4. What’s the difference between content aggregation versus content curation and content writing?

   the actual thing, aggregating is bringing outfits together, and curating is being a personal shopper ... is bringing outfits together, and curating is being a personal shopper or a stylist, where with the customer, ...

   Kavita Singh - 22/07/2021 - 10:42

5. It's goodbye to the magazine, but hello to the community

   people genuinely asked if it was focused on the marketing of bed and breakfast outfits! Years later, ...

   James Farmer - 31/03/2021 - 14:17

6. Creating more effective global campaigns with Sam Crocker

   degree when it comes to our outfits! Kavita Singh spoke with Sam Crocker, managing partner at Bray Leino, ...

   Kavita Singh - 29/06/2021 - 14:38

7. Don’t forget about your mental health: 5 tips to reducing stress this year

   you expect to ease back in slowly with your first day outfit, new folders and the expectation ... to ease back in slowly with your first day outfit, new folders and the expectation that you’re just ...

   Kavita Singh - 29/01/2021 - 11:46

8. CASE STUDY: Base One redesign a refresh Virgin Media Business that befits the brand

   Challenge Virgin Media Business has the most advanced fibre optic network in the UK. ... Business has the most advanced fibre optic network in the UK. If it was a car, it would be a Ferrari. But, ...

   Jessica McGreal - 01/09/2013 - 18:10

9. MOI signals global ABM ambitions by snapping up specialist Alias Partners

   competitive and trying to build a big presence from a small outfit isn't for everyone. The combined MOI ...

   Joel Harrison - 03/07/2020 - 07:31

10. BEST PRACTICE: Culture clash- translation and localisation

    market When we set out to plan a global brand building activity for the specialty fibres maker Ahlstrom, ... and creative brief fell out without much problem. Ahlstrom deal with fibres, natural and artificial. ... in application. Industry by industry, customer by customer. Customised fibre solutions add more value to the end ...

    a12admin a12 - 01/03/2006 - 00:00

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