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  1. News: B2B Marketing appoints new managing director, Richard O’Connor

    of Propolis last year, we’ve entered a new era at B2B Marketing (and finally put a name to our community!). ...

    David Rowlands - 26/01/2022 - 10:41

  2. Simon Daniels on the MOPs dos and don’t for 2022

    and generate additional engagement.” Simon’s final advice is clear: “the world has changed for good. Don’t ...

    David Rowlands - 25/01/2022 - 08:55

  3. Why you need emotional marketing in 2022

    and can go hand-in-hand with more successful emotional marketing programmes. LG: As a final question, what ...

    David Rowlands - 20/01/2022 - 08:51

  4. Three demand generation focus areas you need to know

    What content do they finally engage with to make a purchase decision? Content gap insights As content ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. 10 lessons learned after 10 years of modern selling

    about empowering your buyers, those who are on the final end engaging with your team. High-quality ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    as mentioned the ones who act and are vocal. And finally, breaking female barriers. This is the view ...

    David Rowlands - 12/01/2022 - 14:12

  7. ABX: What is account-based experience, and what do you need to know?

    in the world of business. However, that doesn’t mean it has reached some flawless ‘final form.’ Account-based ...

    Daniela fernandes - 10/01/2022 - 09:54

  8. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    alignment. Final takeaway  Optimising the B2B sales cycle will need time and energy. Every new prospect ...

    Richard Conn - 07/01/2022 - 12:30

  9. Eight areas that marketing need to focus on to future-proof their 2022

    to optimise for.  8. The rise of in-person events and direct mail Finally, I’m hoping to see a return ...

    Kate Cox - 10/01/2022 - 15:16

  10. What’s in store for B2B marketing in 2022?

    to analyse the immense amount of customer data that they have access to, and finally be able to offer ... desperate to create deeper relationships through co creation, so customers have “skin in the game” Finally ... to the final sales process. If advertising gives an impression that cannot be lived up to, that’s ...

    David Rowlands - 07/01/2022 - 15:27

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