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  1. 10 lessons learned after 10 years of modern selling

    of the team. To see Showpad evolve from what was once an idea to the platform that it is today, and from ... their ideas and opinions more freely regardless of hierarchy. It's important to encourage people ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  2. Eight areas that marketing need to focus on to future-proof their 2022

    I love new ideas to help sales and marketing manage the office/WFH challenge efficiently. The company ...

    Kate Cox - 10/01/2022 - 15:16

  3. Improving CX with revenue enablement

    thing to do. I cannot recall a discussion where this was disputed or stated as a bad idea. The challenge ...

    Adam Mincham - 10/01/2022 - 09:12

  4. Practical magic: Cooking up a potion for success for your ABM programme

    a good idea to demonstrate what you’ve done with other accounts, or to bring up anything else that you ... concerns and bring ideas to the sales team—they will often appreciate your input. Elise cautioned against ...

    David Rowlands - 07/01/2022 - 09:03

  5. twogether on winning Gold for ‘Best use of direct mail’

    to be delivering the next smart idea,” he continued. Why Lego? So, why would a global software company choose Lego? ...

    David Rowlands - 21/12/2021 - 15:26

  6. Five of the best digital marketing strategies B2B can learn from B2C

    hasn’t arrived yet, we’re already getting a good idea of what it could look like for marketers from ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  7. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    and don’t just hire more of the same each time. This brings fresh ideas and perspectives into the team. I’m ...

    David Rowlands - 17/12/2021 - 15:04

  8. A linguistic exploration of the name Propolis

    idea of protecting, pro- (in support of, as in pro-ponent) and polis (city, community- metaphorical ...

    Sue Mizera - 15/12/2021 - 09:24

  9. Six B2B industries that should be leveraging marketing automation

    cases and examples I’ve shared here are ideas to help those within these industries understand and get ...

    Tom Ryan - 14/12/2021 - 08:58

  10. Why your competitors are creating content in clusters (and why you should too)

    in their eyes.  2. Use keyword tools to generate content ideas  When you’re creating your content clusters, tools ...

    Kerrie Malone - 06/12/2021 - 09:28

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