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1. DIGITAL MARKETING: Exploiting the web 2.0 boom

   like this offers up no end of ideas," warns Drake. Therefore it remains that for smaller brands, ...

   a12admin a12 - 06/06/2008 - 00:00

2. FEATURE: Summer loving

   it could be an idea to offer luxury summer products, such as branded picnic baskets.” Promotional ...

   a12admin a12 - 09/07/2007 - 00:00

3. PROFILE: Chris Hinds- Head of Marcoms, Brother

   ideas and tips as well as simply raising awareness by advertising. This is much more than skipping ...

   a12admin a12 - 06/09/2005 - 00:00

4. PROFILE: Mark Wilkin- Head of Brand Communications, Hitachi

   “It is 'Inspire the Next' but most people are unaware of that, they have no idea what ...

   a12admin a12 - 24/06/2005 - 00:00

5. PROFILE: Michael Avis- Marketing Director, Sun Microsystems

   commitment to innovation and delivering new ideas, and its market position reflected this. ...

   a12admin a12 - 25/04/2006 - 00:00

6. PROFILE: Karen Wilson- European Marketing Director, Yahoo Search Marketing

   hi-tech idea, and the surreal images: “We took people on the rides and we could hear them talking about ...

   a12admin a12 - 29/03/2006 - 00:00

7. Outdoor advertising: Are you looking at me?

   takes the idea of the signal bar and mixes it with high-rise office buildings to give a corporate feel ...

   a12admin a12 - 27/03/2005 - 00:00

8. PROFILE: Neil Thompson- Group Brand Manager, Speedy Hire

   and in marketing you need these skills to sell ideas, and also fight for budget. And my ICI grounding had put me ...

   a12admin a12 - 30/08/2007 - 00:00

9. PROFILE: Amanda Rendle- Head of Business Marketing, HSBC

   marketing – this is a fascinating space, and it's the next focus for us. You have an idea today and its ...

   a12admin a12 - 19/12/2006 - 00:00

10. ANALYSIS: Beautifully simple marketing

    states that an idea for a new product, the 'Detox Duo', was born after such a brainstorming ...

    a12admin a12 - 26/01/2005 - 00:00

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