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1. ANALYSIS: Beautifully simple marketing

   states that an idea for a new product, the 'Detox Duo', was born after such a brainstorming ...

   a12admin a12 - 26/01/2005 - 00:00

2. PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya

   and presumably Avaya can have some idea of its effectiveness or otherwise. However, the location ...

   a12admin a12 - 17/05/2006 - 00:00

3. BRANDING: The hidden B2B marketers

   precious. It's tailored for the DM customer, it's individualised so we dismissed this idea ...

   a12admin a12 - 25/05/2005 - 00:00

4. SOCIAL MEDIA: Putting your head on the blog

   place for a brand to be." Others though are not so strongly opposed to the idea, so long ...

   a12admin a12 - 19/12/2005 - 00:00

5. DATA FOCUS: Building a database

   subsequently using suspiciously similar ideas, but 'created' inhouse. Two-way, one-way What ...

   a12admin a12 - 19/12/2006 - 00:00

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