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  1. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    deliberate. The creative idea for the campaign was ‘Spirit of the Age,’ using imagery from ancient cultures ... famous for their spirit of accelerated learning. The idea recaptures the life-long learning spirit, ... eroded by the 20th Century ‘one skill for life’ mentality.  The idea was launched with the company’s ...

    David Rowlands - 14/06/2022 - 12:23

  2. The future of digital marketing from the Metaverse to AI and everything in between

    as covering the what, why and how, I’ll also discuss some examples to help generate ideas. Plus ...

    Michael Dean - 21/06/2022 - 09:14

  3. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    – something even more relevant in the current environment. The ‘big idea’ extended from previous campaigns ... customers have adopted the idea for aircraft in operation. We wanted an idea that would make Embraer famous ...

    David Rowlands - 14/06/2022 - 09:49

  4. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    seeing all the possibilities. Now sales is even bringing ideas and requests for new campaigns ...

    David Rowlands - 08/07/2022 - 15:25

  5. How to build a successful and thriving community: A guide for SaaS businesses

    They can share ideas and solutions to obstacles they come across when learning. There are also platforms ... Not only that but having customers who openly discuss ideas and share their issues and successes will help ...

    Richard Conn - 15/06/2022 - 09:27

  6. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    for everything that followed,”- campaign strategist, ZS  Tactical approach  With a powerful insight and the idea ... the idea of B2E to life in intuitive, interactive and show-stopping ways. Multi-channel, multi-touch ...

    David Rowlands - 14/06/2022 - 11:16

  7. What you need to know about customer advisory boards

    challenges, to bounce ideas off each other and share best practice. What makes Ignite so unique is the calibre ...

    Dean Lindsay - 16/06/2022 - 09:10

  8. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    eye-catching way. The idea of the “unboxing moment” fit perfectly. Online shopping has always created ...

    David Rowlands - 14/06/2022 - 09:33

  9. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    and then reflexively rejected new ideas. “Novel ideas have almost no upside for a middle manager — almost none.  ... there will be inevitable partings of the ways. The idea is to minimize this as much as possible. A valuable employee should ...

    Sue Mizera - 10/06/2022 - 08:58

  10. Education, consistency and patience: The keys to retaining your customers

    and acquisition work for you. Here are a few ideas to build repeat business through education. Create content ... mistakes. Some of the best ideas come from missteps that happen when executing on a strategy. But often ...

    Rebecca Grimes - 06/06/2022 - 10:22


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