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  1. How B2B marketers can visualise data more effectively

    know your target audience. You should have a clear idea of how you are going to communicate the first ...

    Tobias Sturt - 31/01/2022 - 16:41

  2. Practical magic: Cooking up a potion for success for your ABM programme

    a good idea to demonstrate what you’ve done with other accounts, or to bring up anything else that you ... concerns and bring ideas to the sales team—they will often appreciate your input. Elise cautioned against ...

    David Rowlands - 07/01/2022 - 09:03

  3. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    of this?  I have no idea what numerical proof could back this up, and this argument is in no way a universal ...

    Sue Mizera - 22/02/2022 - 12:26

  4. Simon Daniels on the MOPs dos and don’t for 2022

    events are properly tracked, you’ve got no idea about the benefit that they deliver. It’s a huge missed ...

    David Rowlands - 25/01/2022 - 08:55

  5. Eight areas that marketing need to focus on to future-proof their 2022

    I love new ideas to help sales and marketing manage the office/WFH challenge efficiently. The company ...

    Kate Cox - 10/01/2022 - 15:16

  6. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

    thinking.  Despite starting a blog on B2B vs. B2C, I am ending with the idea that this is not the most ...

    Sue Mizera - 01/02/2022 - 15:00

  7. The tautology of marketing operations job titles

    a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ... and not be expected to come up with and implement all the ideas. All that said, innovation is part and parcel so ...

    Simon Daniels - 03/12/2021 - 08:47

  8. Three demand generation focus areas you need to know

    Contextualisation is about uniting valuable customer insights with relevant ideas and opportunities to guide people ...

    Satish Sadasivan - 21/01/2022 - 15:35

  9. Four game-changing insights driving customer acquisition in a digital world

    to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ... ideas. 1. Use insights to create segments and personae First, you’re going to research your segment. You ... receptive to conversations. Provide ideas on content that sales can share, so they become subject matter ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  10. Improving CX with revenue enablement

    thing to do. I cannot recall a discussion where this was disputed or stated as a bad idea. The challenge ...

    Adam Mincham - 10/01/2022 - 09:12


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