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  1. Three demand generation focus areas you need to know

    and optimize their entire marketing plan. Content performance analysis. CDPs allow marketers to track which ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. How and why marketing must drive sustainability

    Strategy & Evolution Planning Change management Leaders Customer success Innovation Lucy Gillman, ...

    David Rowlands - 11/01/2022 - 08:47

  3. Barbara Stewart on nailing your CX in 2022

    foundation, your operational frameworks and plan your roadmap for true CX success. Blurring the lines between ...

    David Rowlands - 18/01/2022 - 08:48

  4. What’s in store for B2B marketing in 2022?

    development Planning Innovation To kick off the New Year, we asked our Propolis Hive experts ... our plans are changing yet again. One thing I have got better at in the last two years of the pandemic ...

    David Rowlands - 07/01/2022 - 15:27

  5. Five ways AI impacts demand generation

    which could miss opportunities at conversion rates if not carefully planned-out beforehand with an AI ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. Practical magic: Cooking up a potion for success for your ABM programme

    between account selection and the development of your ABM plans. Step 1: Pre-workshop prep – getting ... about your plans. Balancing short-term objectives and long-term deliverables When it comes to tracking ... strategic and sales plans. It’s important that your marketing objectives are agreed upon, and that you keep ...

    David Rowlands - 07/01/2022 - 09:03

  7. News: New hires in B2B

    of distribution of EMEA and Asia, said: “Hiring Tom is a key part of our ambitious growth plans. His proven ... focus incorporates Mitie’s commitment to sustainability and decarbonising Britain through its Plan Zero ... (BaaS) Griffin welcomed both Chris and Laura to the executive team to support growth plans. Chris comes ...

    David Rowlands - 21/12/2021 - 09:09

  8. Establishing the right goals in 2022 for small businesses

    and understand its realities Before marketers can put 2022 plans into place, it’s crucial to determine the type ... it all by skipping this critical planning step and instead dive straight into marketing without the full ...

    Rebecca Grimes - 20/12/2021 - 12:14

  9. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    year – the last two years have thrown all plans out of the window. While the market is particularly hot ...

    David Rowlands - 17/12/2021 - 15:04

  10. The CMO's guide to account-based marketing in manufacturing and life sciences.

    how to plan for ABM success. Download to learn: How and why your buyers have changed. About engaging ... key accounts digitally. What kind of use cases work best. How to get budget and plan a pilot. How ...

    Daniela fernandes - 13/12/2021 - 16:04


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