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  1. The tautology of marketing operations job titles

    a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ...

    Simon Daniels - 03/12/2021 - 08:47

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    with the ninth- your Brand Positioning- at the center, holding everything together.  All are intangible; all ... their humanity –at the center of everything. It will allow you, the marketer, to understand your customers ... customers’ intrinsic motivations at the center of all you do, defining the 60/40 (or 50/50) balance of brand ...

    Sue Mizera - 01/12/2021 - 10:47

  3. The B2B Marketing Awards 2021: Check out who won big

    “a true leader fit for any crisis.” With a staff turnover of 10% and welcoming in big hires including ...

    David Rowlands - 01/12/2021 - 16:29

  4. News: Feefo appoints new CMO to drive growth and overseas expansion

    expertise in digital interactions makes him a perfect fit for us as a digital-first brand intent ...

    David Rowlands - 30/11/2021 - 16:39

  5. Why SMBs are looking for guidance and support from B2SB marketers

    their marketing to their 2022 SMB plans, one key ingredient for strategies and plans may center around building ...

    Dan Gliatta - 29/11/2021 - 09:25

  6. How CogniClick can personalise your content for ABM success

    with audiences through personalisation. This takes center stage in CogniClick, a platform which “enables ...

    David Rowlands - 26/11/2021 - 14:56

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    —indeed, their humanity-- at the center of everything they do. With customer intimacy, marketing’s most ... conquer challenges – front and center, the marriage of the Values Ladder to SDT ensures marketers ... experiences.   Competence and control Cycling is customisable and grows to fit individual needs for challenge ...

    Sue Mizera - 19/11/2021 - 09:34

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    Customer service agents, even when they’re using cloud based call centers, are gathering data on user ...

    John Allen - 17/11/2021 - 08:39

  9. How to approach your ABX strategy

    states. As she outlines, ABX acts as a thread that interweaves through all your GTM approaches. It centers ... This step centers on making sure you have this concretely set up and agreed across your organisation ... accounts. But where do you start? Demandbase uses the FIRE acronym:  Fit: Does your account meet your ideal ...

    David Rowlands - 10/11/2021 - 10:57

  10. Universal identity resolution is a myth. It’s also a bad idea

    and nuanced to fit neatly into a dashboard? And don’t forget consumers – especially the vocal minority.  Any ...

    Ray Kingman - 05/11/2021 - 09:31


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