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  1. What is a customer data platform and how does it fit into B2B?

    a system that truly works for your company because it’s not a ‘one size fits all’ in this case. ...

    David Rowlands - 08/06/2021 - 10:06

  2. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    you know exactly what you are looking to achieve, you can then look for the technology that fits your ...

    David Rowlands - 28/09/2021 - 13:42

  3. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    but would largely continue to be home-based. However, one size does not fit all. My account team colleagues ...

    Iain Halpin - 01/06/2021 - 14:07

  4. Is this the end of the B2B whitepaper?

    does the whitepaper fit? Before we go on, it’s worth mentioning that I have no horse in this race. Or, ...

    Kavita Singh - 18/08/2021 - 17:25

  5. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    experiences.   Competence and control Cycling is customisable and grows to fit individual needs for challenge ...

    Sue Mizera - 15/09/2021 - 11:07

  6. Ignite London 2021 Session: The Business Of Brand: The Business Case And Why Your Brand Needs A Rethink

    are many brands no longer fit for purpose? In this session, a panel of industry leaders discuss why ...

    Jack Mann - 05/07/2021 - 11:37

  7. 5 marketers share their top tip for creating a consistent brand

    and provide them with meaningful, relevant solutions for them- not a one size fits all approach. And finally ...

    David Rowlands - 06/09/2021 - 10:29

  8. News: DMA creates career personality quiz on International Youth Day

    personality-based questions by helping them understand what job types might fit their qualities. After users receive ...

    Kavita Singh - 26/08/2021 - 13:36

  9. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    be the aim, but start with a one-size-fits all approach. DR: And finally, what’s next for Jabmo? NH: We’re ...

    David Rowlands - 06/08/2021 - 11:18

  10. Straight line to concentric circles – The complex world of B2B buying in 2021

    stakeholders of the buyer’s organisation. The one size fits all approach will not work anymore. The era of wine ...

    Satish Sadasivan - 04/08/2021 - 10:56


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