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  1. The importance of implementing marketing operations with Propolis Hive Expert Karla Wentworth

    fits right in to. For your striker to score a goal, you need to have the support of a faultless ... spot that Marketing Operations fits right in to. For your striker to score a goal, you need to have ...

    Kavita Singh - 13/05/2021 - 15:37

  2. 4 changes I want to see for women in the workplace

    rid of the phrase ‘cultural fit’ and replacing it with ‘inclusivity’ One aspect of the recruitment ... process that needs to be changed is the idea of having a cultural fit – especially if your company ... issues. It’s so important to examine what you mean by cultural fit if you are using that terminology ...

    Kavita Singh - 08/03/2021 - 13:39

  3. How marketing operations support the middle of the funnel

    a long way. Perhaps it took so long to define simply because the role doesn’t fit the cookie cutter ...

    Mercè Cozens - 11/05/2021 - 16:09

  4. Decoding intent data- reality or myth?

    it as the right fit for them. It's where we take the leap from data to intent data. So, what exactly ... as the right fit. Experts collect data to determine the intent of prospective buyers based on location, weather ... to rely on Buyer Intent Data. Lead Scoring from Intent Data informs the organisation whether the lead fits ...

    Satish Sadasivan - 05/05/2021 - 11:10 - 2 comments

  5. How third-party intent data makes the ABM flipped funnel obsolete

    customers. Basically, you work backward, and try to engage a specific set of accounts that fit your ICP ... might seem like the perfect fit, but they’re just not at the right stage to buy your product ... to engage a specific set of accounts that fit your ICP (ideal customer profile). This flipped funnel is so ...

    Vincent DeCastro - 16/11/2020 - 10:45 - 1 comment

  6. Design trends: Is your brand fit for 2020?

    General B2B marketing Many B2B organisations pride themselves on staying ahead of the crowd, whether that’s in regards to product development, leading the conversation on hot topics within their industry or being the first to break into new markets. But w ...

    Kerrie Malone - 27/04/2020 - 13:50

  7. How to create a more cohesive content strategy

    the content type. Another common pitfall is assuming that one size fits all when it comes to your customer. ...

    Kavita Singh - 21/04/2021 - 11:46

  8. Storytelling- it’s not a ‘one size fits all’ approach

    ‘influencers’ aren’t necessarily an obvious and easy fit but we can use this trend to inform our strategies ...

    Sophie Paterson - 12/03/2020 - 09:55

  9. How to build an integrated B2B growth strategy

    marketers optimise their demand generation, make it fit for a new generation of customers, and enable ... to build a demand generation programme fit for today’s buyers How to maximise the cohesiveness ...

    Jack Mann - 29/03/2021 - 11:59

  10. How to stay ‘fit’ with your tech stack

    fitness and health in that you want your ‘marketing’ team as fit as possible. This means regular check-ups ... boost their revenue and ROI. Kavita Singh reports.  For Philippe Ruttens, marketing is like fitness ... and health in that you want your ‘marketing’ team as fit as possible. This means regular check-ups through ...

    Kavita Singh - 17/02/2020 - 16:08

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