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  1. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    and marketing teams signing on the same hymn sheet? How to create memorable experiences? We thought so. ... advocates for investing in the Metaverse. Long gone are the days of flat Zoom. Digital Radish have created ... immersive, the whole experience rather than the flat ‘I’m going to take you on a demo’ type of thing” Want ...

    David Rowlands - 01/11/2022 - 08:16

  2. The Global ABM Conference 2022: What you missed out

    and marketing singing off the same hymn sheet. Delegates even got a taste of the Metaverse at their stand! You ...

    David Rowlands - 08/11/2022 - 12:09

  3. Does ESG get the gold standard for B2B at the DMA Awards?

    if not elsewhere).   So, does focusing on ESG or purpose-driven marketing make you more likely to succeed? Flatly ...

    Joel Harrison - 18/10/2022 - 13:28

  4. People or personas? What B2B marketing can learn from B2C

    because we won't even read the spec sheet unless we connect emotionally first. We do business ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  5. How to make your B2B marketing more creative

    or area within your market; that way, even if the idea falls flat, you’ve learned something. Crucially, ... the blankest sheet of paper, the largest canvas, and the fewest constraints. And that the more freedom you ...

    David McGuire - 13/06/2022 - 11:38

  6. Education, consistency and patience: The keys to retaining your customers

    user-friendly or easy to understand? At what points does the communication fall flat or create confusion ...

    Rebecca Grimes - 06/06/2022 - 10:22

  7. Three tips to better product messaging

    competitors. But where to start? Start reviewing their public content, web copy, advertisements, data sheets ...

    Rachel Rapoza - 30/03/2022 - 12:09

  8. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    there is only “one hymn sheet.” Initiate creation of materials, traditional and digital, bearing in mind ... and product brochures, spec sheets for the salesmen’s kits, materials for trade fairs and booths for events. ...

    Sue Mizera - 25/04/2022 - 09:55

  9. Choosing and using visualisations

    on in that first chart- and you should never use 3D in flat data visualisation. Fewer segments and calmer visuals ...

    Tobias Sturt - 10/03/2022 - 09:32

  10. 7 lessons for mastering content marketing

    Content marketing 5 Download this now Read this handy tip sheet and discover how you can ensure ... in the sea of content churned out by marketers? Download Napier's tip sheet and discover how you can ... social media platforms to distribute your content. Read this handy tip sheet and discover how you can ...

    Jack Mann - 18/08/2021 - 10:19

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