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  1. News: Imagination joins B2B marketing agency The Mx Group

    including automotive, financial services, food, health care, legal  services, oil and gas, industrial, ...

    David Rowlands - 08/11/2022 - 15:48

  2. Online marketplaces – Threat or opportunity for B2B vendors?

    machinery, electronics, food and aerospace. Leading companies such as Airbus, Thales, Siemens and Tetra Pak ...

    Kieron McCann - 24/10/2022 - 09:46

  3. Editor

    Company events Cycle to work scheme Flexitime Work from home Schedule: Monday to Friday Supplemental pay ...

    Jennie Barrick - 21/09/2022 - 13:09

  4. Analyst

    Supplemental pay types: Performance bonus ...

    Jennie Barrick - 21/09/2022 - 13:08

  5. How bad data in your CRM may be exposing you to a competitive ambush

    for sales leadership to handle. Supplement with external data Your CRM should be a primary source ... of competitive intelligence, but it should not be your only source.  Survey and interview buyers to supplement ... and supplementing it with data sourced directly from their buyers. With these insights, they’re making better ...

    Willem Maas - 14/07/2022 - 15:54

  6. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    and using PayPal touch-free payments in seconds.  From barber shops to dog groomers, street food vendors ...

    David Rowlands - 14/06/2022 - 11:26

  7. News: The Marketing Practice announces further US expansion with the acquisition of Campaign Stars

    success supplements the exceptional organic growth of the Group. Campaign Stars brings to the table ...

    David Rowlands - 27/04/2022 - 10:37

  8. Ignite USA: The key to becoming a B2B outperformer

    agriculture, food, and distribution, with growth transformations. This can include everything from GTM strategy ...

    David Rowlands - 16/05/2022 - 15:38

  9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    clients like Disney, Colgate Palmolive and Kraft General Foods. I transferred to Young & Rubicam,  ... basics to nutritional supplements to video games to travel offerings, and so require equal parts rational ...

    Sue Mizera - 25/04/2022 - 09:55

  10. The market profiling fundamentals you need to know

    In these cases, we supplement the insights we provide with expertise in international business (I have a MSc ...

    David Rowlands - 14/02/2022 - 09:40

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