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  1. Your economists can’t save you now: The B2B fallacy and the pitfalls of presuming rational thinking in marketing

    you’re getting. You’re never ripped off and you never get the shits, whereas buying foodstuffs from ...

    Rory Sutherland - 12/11/2018 - 15:07

  2. What boiled cabbage can teach us about effective content marketing

    habit of incorporating one type of (less favoured) foodstuff into another. A classic approach ...

    John Bottom - 15/08/2014 - 14:05

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