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  1. How to bridge the sales and marketing alignment gap – once and for all

    Marketing department Professional development Sales and marketing alignment Master- Teams ... , Resourcing & D&I Sales enablement Teams and resourcing Alignment between sales and marketing should ... Their destination may be the same, but often sales and marketing teams have been at odds when it comes to getting ...

    John Cheney - 17/01/2022 - 10:01

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    Marketing department Professional development Master- Teams, Resourcing & D&I Teams ... specially dedicated to teams, resourcing and diversity and inclusion. Check out Propolis now! In a recent ... Master- Teams, Resourcing & D&I ...

    David Rowlands - 12/01/2022 - 14:12

  3. News: Susan McKay joins Dun & Bradstreet as international CMO

    General B2B marketing Marketing department Master- Teams, Resourcing & D&I Leaders Dun ... high-performing marketing teams to support business transformation, across financial services, professional ... as international CMO, based in London. anonymous user News 0 No votes yet Master- Teams, Resourcing & D&I ...

    David Rowlands - 13/01/2022 - 16:19

  4. 10 lessons learned after 10 years of modern selling

    commercial teams engage with buyers. Here are 10 insights from 10 years of experience. Showpad recently ... of the team. To see Showpad evolve from what was once an idea to the platform that it is today, and from ... a small core team to the global workforce that exists today, makes me immensely proud. Throughout my years ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. News: Radix Communications employees take over the company

    Content marketing Teams and resourcing Master- Brand & Content Strategy Internal & ... hardworking people deserved to benefit more directly from their success. We’re one team, and this new ... and I are excited to be representing the rest of the team.” Want to learn more about all things content? Why ...

    David Rowlands - 11/01/2022 - 16:43

  6. Improving CX with revenue enablement

    But what gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s ... better align marketing and sales teams, which all too often became a discussion on MQL's ... targets, led sales and customer success teams. This allowed me to look at CX and how all revenue teams can ...

    Adam Mincham - 10/01/2022 - 09:12

  7. Five ways AI impacts demand generation

    is unavailable, or it is impossible to create a cross-section of information. It forces companies to choose what ... 80% of organisations generate poor ROI, forcing them to forgo their personalization strategies ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    information, identify sales opportunities, manage marketing campaigns and support customer service teams ... team to use their laptop or mobile device to contact customers. Implementation of lead tracking tools. ... and marketing teams Marketing and sales teams need to work together. As is often the case in B2B or industrial ...

    Richard Conn - 07/01/2022 - 12:30

  9. How and why marketing must drive sustainability

    enterprise like Delta Capita?  We must ensure sustainability isn’t just something our marketing team comes up ...

    David Rowlands - 11/01/2022 - 08:47

  10. Eight areas that marketing need to focus on to future-proof their 2022

    many B2B sales and marketing teams know: the quicker a salesperson can respond to a new customer ... with hybrid working in mind with queues for sales team leads set fairly and divided equally between home ... but it can add another useful string to the bow of an enterprise focused B2B marketing team. It needs ...

    Kate Cox - 10/01/2022 - 15:16


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