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  1. 3 ways you can improve your employee engagement

    and leaders then use those forms to evaluate how they’re running their business. Maria says that while some ...

    Kavita Singh - 08/04/2021 - 14:23 - 1 comment

  2. Last post: An ode to a publication that shaped an industry

    was partly the reaction against that former trend, in the form of the arrival of ABM, and an understanding ...

    David Rowlands - 01/04/2021 - 10:17

  3. How to build an award-winning team with PwC's Maria Jennings

    I think it was 105 people joined us in some way, shape or form on the night. If we had gone to an actual ...

    Kavita Singh - 01/04/2021 - 16:13

  4. How to build an integrated B2B growth strategy

    Please fill in the form below to register Sign up here Please note that this roundtable ...

    Jack Mann - 29/03/2021 - 12:09

  5. Awards case study: How Fearless Labs won ‘Best use of martech for sales enablement’ for its work for O2

    meeting opportunities no longer possible, the firm found a solution to their challenges in the form ... Since financial and pipeline metrics are not appropriate forms of measurement for SOsell, ...

    David Rowlands - 24/03/2021 - 09:34

  6. Award case study: Find out how Accountinsight nabbed the award for ‘Emerging vendor of the year’

    to establish a name as a solution of reference to deliver Account Based advertising by Media Agencies and form ...

    Kavita Singh - 22/03/2021 - 16:32 - 1 comment

  7. Award case study: Find out how Cognism won the award for 'UK-founded martech vendor of the year'

    feedback forms where they rank Cognism from a score of 1-10 and leave feedback. The company’s average score ...

    Kavita Singh - 22/03/2021 - 15:16

  8. How third-party intent data makes the ABM flipped funnel obsolete

    funnel on its head. In its simplest form, it focuses on identifying accounts, engaging, expanding, ... “flipped funnel” turns the traditional marketing funnel on its head. In its simplest form, it focuses ...

    Vincent DeCastro - 16/11/2020 - 10:45 - 1 comment

  9. Intent data is the future of B2B marketing

    of buying or completing an action. This can be purchases, email signups, form submissions, store visits ... of your content strategy, including theme, buyer personas, buyer journey maps, content form, and keyword ...

    Chris Attewell - 10/03/2021 - 17:28

  10. The Definitive Guide to Marketing Automation

    channels, including email marketing, direct mail, landing pages and forms, social initiatives, and more. ...

    Jack Mann - 09/03/2021 - 12:12

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