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  1. Five of the best digital marketing strategies B2B can learn from B2C

    on their strengths and weaknesses with a 20-page “self-portrait” e-book. Both educational and entertaining, ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  2. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    their brand fresh and relevant, whilst not losing their brand recognition and value? I love Jim Collins’ book ... “Good to Great” – it’s a real desert island book for me because the central premise is so simple: “be ... reinforced over and over.  If you want to hear more from Jill, check out her bestselling book The Brand ...

    David Rowlands - 10/12/2021 - 10:37

  3. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    check out Demanbase’s e-book here. Want to learn more about all things ABM and ABX? Why not check out ...

    David Rowlands - 10/12/2021 - 11:46

  4. Everything you need to know to create a high-converting B2B product page design

    a case study or book a consultation with a representative. If you’re encouraging visitors to get in touch ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. The future of tech marketing: what’s impacting growth and revenue for 2022 and beyond

    will be used to manage your roundtable booking, and provide you with useful and relevant sources of B2B ...

    Daniela fernandes - 03/12/2021 - 16:05

  6. Annabel Rake on the importance of sustainability in marketing

    with these industry leaders, the recurring reason that inspired them to take action came from reading a book ...

    David Rowlands - 02/12/2021 - 08:50

  7. Four game-changing insights driving customer acquisition in a digital world

    from the book Sticky Branding by Jeremy Miller and suggests that approximately 3% of your market ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    a riding club member, I booked a HighKit ride when I went to LA, it was there when I needed it, like ...

    Sue Mizera - 19/11/2021 - 09:34

  9. The data and science you need to know when approaching ABM email marketing

    cadence to set a sales appointment to determine which audience was the most responsive. The e-book ... to all of the hand raisers.  Of those who downloaded the e-book, the number of people who replied ... assessment. This was the same when comparing those who accepted phone calls from the SDRs, with the e-book ...

    David Rowlands - 16/11/2021 - 09:39

  10. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    to discuss her latest book, Customer Insight Strategies: How to Understand Your Audience and Create ... of customers. Christine added: “In the book, we talk about a five-step process to do that segmentation. We also ... editor at B2B Marketing, spoke with Dr. Christine Bailey, CMO of PassFort to discuss her latest book ...

    David Rowlands - 28/09/2021 - 13:42


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