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  1. How to bridge the sales and marketing alignment gap – once and for all

    that there is room for improvement. The question then becomes: “how can we make it happen?”  Share goals, performance ... performance and conversions at each stage of the buyer journey, allocate tasks between departments, and make ...

    John Cheney - 17/01/2022 - 10:01

  2. Why you need emotional marketing in 2022

    performance. We believe that neuroscience is a more reliable way of entrenching successful emotional marketing ...

    David Rowlands - 20/01/2022 - 08:51

  3. Barbara Stewart on nailing your CX in 2022

    is more complex than her counterpart, this doesn’t give B2B a free pass. “The ease I expect of Netflix ...

    David Rowlands - 18/01/2022 - 08:48

  4. News: Susan McKay joins Dun & Bradstreet as international CMO

    high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  5. ABX: What is account-based experience, and what do you need to know?

    lifecycle, and dramatically out performs simplistic ABM and traditional demand gen.”  Jon Miller, CMO, ...

    Daniela fernandes - 10/01/2022 - 09:54

  6. How and why marketing must drive sustainability

    your sustainability goals in a clear, relatable and jargon free way. Don’t be shy. Tell your story, ...

    David Rowlands - 11/01/2022 - 08:47

  7. Eight areas that marketing need to focus on to future-proof their 2022

    example is Google Analytics’ robust quantitative view of how organisations are performing. Live ...

    Kate Cox - 10/01/2022 - 15:16

  8. What’s in store for B2B marketing in 2022?

    of prospect and customer visibility will directly impact financial performance in 2022. 2. Building a data ... and investment in learning and development – all win wins towards building sustainable high performing marketing ...

    David Rowlands - 07/01/2022 - 15:27

  9. Five predictions on data changes to future-proof your 2022

    and optimising their campaign performance. 1. Cookies will be long gone before the official deprecation ...

    Jon Clarke - 20/12/2021 - 12:01

  10. Everything you need to know to create a high-converting B2B product page design

    free trial”. This shows you’re focused on proving to the customer the value of your product, ... as on desktop.  7. Measure performance with KPIs Whether you’re promoting email management software to help ... measure and test your product pages.  Keep track of key performance indicators like time spent on a page, ...

    John Allen - 09/12/2021 - 13:55 - 1 comment


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