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1. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

   crisis, and this is a topic that we’ll be returning to in Propolis, frequently. Is there an upside ...

   Joel Harrison - 20/10/2022 - 12:17

2. Online marketplaces – Threat or opportunity for B2B vendors?

   frequently abandon visits to supplier portals, citing long delivery waits, a lack of product information ...

   Kieron McCann - 24/10/2022 - 09:46

3. The future of B2B events: Strategic importance of events elevated by two years of crisis

   are adapting to meet these needs. Frequent attendees of our own events let us know exactly what they do (and ...

   Daniela fernandes - 18/08/2022 - 13:57

4. How your peers are measuring marketing operations

   It also frequently falls to marketing operations (MOps) teams to put into place the means to make ...

   Simon Daniels - 25/07/2022 - 10:08

5. How to be creative in no ways that AI can

   boring. I frequently get asked for examples of creative B2B campaigns and I find myself defaulting ...

   Jason Miller - 29/06/2022 - 09:09

6. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

   in frequently affected regions to proactively prepare for natural disasters. These include campaigns around fire ...

   David Rowlands - 08/07/2022 - 15:25

7. 'Change' and 'new' are two great words- so long as they don’t apply to you!

   market realities— ever more frequently, with ever more urgency. Re-articulations of critical brand ...

   Sue Mizera - 10/06/2022 - 08:58

8. Uncovering permission-based marketing: Seven tips for a cookieless future revealed

   frequently, or if the content you send is irrelevant to them, then customers will be more likely to opt-out. ...

   John Allen - 09/05/2022 - 10:00

9. Are you a CMO worried about budget? Read this

   this isn’t exactly real-time data. But having a continuous update makes this data more than frequent enough ...

   Emilie Sanders Lee - 10/05/2022 - 10:40

10. Paying attention to your brand is always on trend

    it takes to ensure your brand is appealing to the customer and the future employee I’ve frequently referred ...

    Diane Hund - 25/04/2022 - 17:07

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