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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    meant sorting the overlaps in the new brand portfolio and rationalising the M&A for the financial ...

    Sue Mizera - 09/03/2023 - 11:16

  2. A new year, a new set of priorities: Tackling your 2023 budget

    or say that will make any sort of meaningful difference – especially for brands.   WARC recently ...

    Oliver Budworth - 25/01/2023 - 14:36

  3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    research into a clear, straightforward narrative. Don’t make the critical mistake of not sorting ...

    Sue Mizera - 08/12/2022 - 10:09

  4. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    way of being as marketers and salespeople. By becoming on-demand sherpas of sorts, see the buyer ...

    Mary Gilbert - 21/11/2022 - 11:12

  5. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    crisis, and this is a topic that we’ll be returning to in Propolis, frequently. Is there an upside ...

    Joel Harrison - 20/10/2022 - 12:17

  6. Online marketplaces – Threat or opportunity for B2B vendors?

    frequently abandon visits to supplier portals, citing long delivery waits, a lack of product information ...

    Kieron McCann - 24/10/2022 - 09:46

  7. The future of B2B events: Strategic importance of events elevated by two years of crisis

    are adapting to meet these needs. Frequent attendees of our own events let us know exactly what they do (and ...

    Daniela fernandes - 18/08/2022 - 13:57

  8. How to be creative in no ways that AI can

    boring. I frequently get asked for examples of creative B2B campaigns and I find myself defaulting ... will surface the interesting ones.  There’s no ‘artificial creativity’  Any sort of edge you think you might ...

    Jason Miller - 29/06/2022 - 09:09

  9. News: The B2B Marketing Awards shortlist announced!

    you're looking for?' for Sorted, by Ice Blue Sky 'One layer for all the difference' ...

    David Rowlands - 23/08/2022 - 09:55

  10. Brand guidelines: When should you start breaking the rules?

    time and allow themselves to be influenced by all sorts of factors – technological developments, global ...

    Danny Philamond - 04/08/2022 - 09:46

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