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1. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

   losing relevance in an already tight marketplace. Further fueled by the popularity of account-based ...

   David Hayes - 16/06/2022 - 11:45

2. It’s time for B2B organisations to catch up on personalisation

   The data advantage Personalisation lives or dies on the quality of the data that fuels it. Where B2C ...

   Kieron McCann - 31/05/2022 - 10:25

3. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

   to deliver significant environmental benefits by operating with lower noise, less fuel burn, less maintenance ...

   David Rowlands - 14/06/2022 - 09:49

4. The battle for brand: How sales and marketing battle lines are being redrawn by the new reality

   legendary. Why do they exist? How do the internal brands of both these entities either fuel or assuage any ...

   David Rowlands - 19/04/2022 - 12:16

5. News: Monthly roundup of new hires in B2B

   building to extend PROS market leadership and fuel its corporate growth trajectory. Andres Reiner, ...

   David Rowlands - 01/06/2022 - 09:59

6. Super-charged lead generation: How to drive more ROI from your enquiries

   of them enquiring via web form or live chat, you’re 21 times more likely to qualify them. To add fuel ...

   Kate Cox - 26/04/2022 - 09:01

7. About Propolis membership

   and support As a marketing leader, Propolis provides rocket-fuel for creating and honing your marketing ...

   scotty - 11/05/2022 - 13:14

8. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

   To add fuel to the fire, there’s a fast-growing amount of digital channels in which companies interact ...

   Amnon Mishor - 03/05/2022 - 15:35

9. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

   a tangible impact on an organisation who shares their values, but fueled (pun intended, again) their mission ...

   David Rowlands - 05/05/2022 - 09:00

10. What’s MOPs got to do with it?

    and orchestrate both your team and your tech or be left “scrabbling around at panic stations [and] unable to do ...

    David Rowlands - 22/02/2022 - 09:43

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