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  1. A new year, a new set of priorities: Tackling your 2023 budget

    – we all do about it? There are countless  great pieces of content out there that talk about ... single piece of communication you do, are people. While some of the messages you put into market need ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Live reaction: Can ChatGPT write your B2B copy?

    an especially valuable piece of content – for obvious reasons, it lacked originality, judgement, and thought. ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Start from a common place A piece of shared wisdom, a tribal assumption, common beliefs and values. It’s ...

    Sue Mizera - 08/12/2022 - 10:09

  4. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    are just a small piece of the larger ecosystem. Fine-tuning attraction points so that they are ready when ...

    Mary Gilbert - 21/11/2022 - 11:12

  5. The Global ABM Conference 2022: What you missed out

    Miller on how ABM supports the drive to win the right kind of customer. They offered three pieces of sage ...

    David Rowlands - 08/11/2022 - 12:09

  6. Digital vs. print marketing: A bright and measurable future together

    ‘situational’ appears to be highly effective. This entails a consumer receiving a piece of printed marketing ...

    Joe Courts - 03/08/2022 - 12:55

  7. People or personas? What B2B marketing can learn from B2C

    or freelancer might indulge a more emotional choice for a piece of shiny tech that they know they will love ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  8. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    sent an email about your startup? All these assets, however small, are content. And all pieces ... piece of content can be reused multiple times for different platforms. Additionally, when sharing ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  9. Propolis salary benchmark 2022

    to the individual research pieces. Senior marketing leaders So, who’s earning big and where? As per Robert Half’s ... bring home the biggest cheques with an average of £102,8500 across all four pieces of research. Notably, ...

    scotty - 22/07/2022 - 12:04

  10. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    biggest ever internal event. The center-piece was a direct mail sent to homes, with instructions to open ... piece by mind-blowing piece.  The two-hour extravaganza included bespoke video content and three ...

    David Rowlands - 14/06/2022 - 12:23


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