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  1. Four game-changing insights driving customer acquisition in a digital world

    Digital selling is the art of leveraging online tools to find a buying audience, engage them ... digital self-serve and remote human engagement over face-to-face interactions. B2B sales and marketing ... to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. How CogniClick can personalise your content for ABM success

    marketers to be really clever with their insight, thought leadership and create engaging content ... comparison with their peers across each question. “This facilitates huge engagement: we all like to see how ...

    David Rowlands - 26/11/2021 - 14:56

  3. How to realise the full potential of sustainability marketing

    way to grow a robust corporate sustainability culture is engaging employees. Involving and empowering ... into honest storytelling. To engage in ways that connect emotion and passion to action. To collaborate ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. Five ways your marketing team can stand-out in your business

    be proactive and engage with the leadership on key initiatives and projects the business aims to lead on. ... of the game. The softer skills are often overlooked but get you the right attention in the business. Hire ...

    Abhi Morjaria - 24/11/2021 - 08:56

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    part series, we will present: Marrying classic marketing to classic behavioral science: game ... serendipity brought us to Self-determination Theory (SDT). Struck by its potential for game ... and encourage their engagement.  Armed with this knowledge, the marketer is empowered as never before. What ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Gilroy

    and telecoms brands. Through SMART ABX we address the entire sales funnel; from awareness and engagement ...

    Daniela fernandes - 19/11/2021 - 14:11

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    game, so a key principle to stick to when sourcing UGC is asking permission. More often than not, your ... management and that’s your game, get replying. Developing a hashtag, running contests or talking to your ... rely on this alone. Engagement is seen by marketing professionals as the top priority of their purpose. ...

    John Allen - 17/11/2021 - 08:39

  8. Planning for 2022: An interview with Mercè and Steven Cozens

    Secondly, before engaging in expensive rebrands, large-scale campaigns, new packaging or CX investment, ...

    David Rowlands - 19/11/2021 - 10:26

  9. 11 words to delete from your B2B copy

    available methodology in order to maximise engagement and deliver superior, impactful experiences across ... immediately stand out, just a little bit. Your marketing becomes a little easier to engage with, and your ... with latent potential to enhance engagement by making your content more impactful, thereby establishing your ...

    David McGuire - 18/11/2021 - 16:34

  10. Four tips and tricks to think differently about content management and improve digital experiences

    is the name of the game, but it’s easier said than done. Organisational change, investment in the right ... of the game, but it’s easier said than done. Organisational change, investment in the right platforms ...

    Kieron McCann - 10/11/2021 - 14:59


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