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  1. Four game-changing insights driving customer acquisition in a digital world

    to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ... of potential.  So, how do you boss the digital world and win that 3%? I’m going to give you four game ... to create buyer personae that include: Titles. Business pain points. Keywords associated with their topical ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Five ways your marketing team can stand-out in your business

    of the game. The softer skills are often overlooked but get you the right attention in the business. Hire ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    part series, we will present: Marrying classic marketing to classic behavioral science: game ... serendipity brought us to Self-determination Theory (SDT). Struck by its potential for game ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Four tips and tricks to think differently about content management and improve digital experiences

    is the name of the game, but it’s easier said than done. Organisational change, investment in the right ... of the game, but it’s easier said than done. Organisational change, investment in the right platforms ...

    Kieron McCann - 10/11/2021 - 14:59

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    game, so a key principle to stick to when sourcing UGC is asking permission. More often than not, your ... management and that’s your game, get replying. Developing a hashtag, running contests or talking to your ...

    John Allen - 17/11/2021 - 08:39

  6. How to approach your ABX strategy

    needs to be complete from the personal (job titles, email addresses) to account data (company revenue, ... of the game: within your CRM, do you want checkboxes to indicate target accounts? If you’re tiering your ... in conjunction with heat maps to fully understand what job titles are engaging with sales and marketing teams: ...

    David Rowlands - 10/11/2021 - 10:57

  7. How to promote your B2B webinar like a pro: Expert advice from Adobe

    emails Variation is the name of the game when it comes to successful email marketing. Simply sending ... without saying that your title is crucial. Kate recommends AB testing subject titles. At Adobe, she ... follows the model of having two titles which are sent out to 10% of invitees. Whatever title proves most ...

    David Rowlands - 01/11/2021 - 10:52

  8. Thinking of starting a B2B podcast? Ask these three questions first

    for almost nine years. We’ve just introduced a new format and title, so the good people of B2B Marketing have ... titles, it’s unlikely you’ll achieve big listener numbers. If you hang your hat on impressive stats from ... (or one of them does, at least). And we can use each question as the episode title, to attract people ...

    David McGuire - 20/10/2021 - 09:34

  9. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    clear.” Humour can be a risky game. McGuire stresses the importance of context: does it fit in line ...

    Lucy Gillman - 01/10/2021 - 14:20

  10. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    journey. Flexibility: the key to marketing your global brand Flexibility is the name of the game when ...

    Lucy Gillman - 01/10/2021 - 09:45

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