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  1. News: The B2B Marketing Awards shortlist announced!

    The game' by Sharper B2B Marketing 'Powerline at COP26' by Bray Leino 'Profit hunter: Tech ... 'Energia, fly the future' by Gravity Global 'Game hub' for Dell Technologies, by twogether ... Communications 'Game hub' for Dell Technologies, by twogether 'Meet versius' – A pioneering ...

    David Rowlands - 23/08/2022 - 09:55

  2. Events are the catalyst to your customer journey: An interview with JR Sherman

    we see events.  “When we moved that same conference online, what ended up happening was the same ... moving it online, we put it into the language that marketing understands better. It woke up a part ... a customer profile which was really enriched from the insights from events.’ ‘When events moved online ...

    David Rowlands - 08/09/2022 - 09:34

  3. The importance of brand personality in B2B – and how to find yours

    in their use. Vanilla ice cream, a golf game, an old BMW and a wild stallion were the startling and totally ...

    Sue Mizera - 25/08/2022 - 14:16

  4. How marketers can achieve personalisation without third-party data

    on prospects reaching out to sales. Customers prefer to do product research or testing online, and contact ...

    Adam Greco - 05/09/2022 - 16:24

  5. Why email automation is ideal for improving internal team processes

    of valuable lead actions online. For example, they could opt to receive automated emails daily, containing ... their assigned leads’ online activities. Or, they could choose to receive real-time email notifications whenever ...

    Tom Ryan - 24/08/2022 - 09:41

  6. Forget everything you (think you) know about ABM

    a solution – a bit like a ‘whack-a-mole’ arcade game – without any alignment with sales and account teams. ...

    David Rowlands - 18/08/2022 - 15:17

  7. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    – including self-directed internet research, webinars, online events, industry experts and provider ... where buyers are and how they behave online in order to make smarter go-to-market (GTM) decisions.  ...

    Winnie Palmer - 15/08/2022 - 14:06

  8. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    was ready to “Change” the game, but many brokers were not aware of them. They needed to put Change Wholesale ... to win.  Media, channels or techniques used  Meet the Closer Twins. A game changing hook into audience’s ... highly competitive, but Keith sees the long game of ultimately closing more loans because ...

    David Rowlands - 13/06/2022 - 16:00

  9. Digital vs. print marketing: A bright and measurable future together

    and creativity with your customers.  Print can make an impact With many consumers overloaded by online marketing, ... brands can take internal customer data on recent online behaviour and combine it with third-party data ... that there will be a need for print marketing to evolve to be increasingly agile and reactive to customers' online ...

    Joe Courts - 03/08/2022 - 12:55

  10. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    Content Strategy Brand Creativity Customer success CX The B2B landscape is evolving at pace. Game ... Check out Propolis now! The B2B landscape is evolving at pace. Game-changing influences ...

    Jonathan Turner - 20/07/2022 - 09:29

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