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  1. ANALYSIS: Crunch time for financial services?

    hopes will give them the tools to do just this. 'Financialmarketing.com' is an online portal ...

    a12admin a12 - 04/03/2008 - 00:00

  2. DATA FOCUS: Avoiding data decay

    it as often as it chooses. Cons:Despite training packages and online help, businesses purchasing software can ...

    a12admin a12 - 29/03/2006 - 00:00

  3. PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business

    online and new customers are within its reach, it is likely McGrath will look again at the issue ...

    a12admin a12 - 09/07/2007 - 00:00

  4. PROFILE: Chris Hinds- Head of Marcoms, Brother

    with the trade has changed in recent years. While the resellers, distributors and online shops are crucial ...

    a12admin a12 - 06/09/2005 - 00:00

  5. Staying ahead of the game

    You would have thought that the Internet age, and the countless new media places it has spawned, would have forever disbanded the idea of media messages being prepared on a ‘one-size-fits-all' strategy. By 4.34pm today, I had received 87 emails, abou ...

    a12admin a12 - 02/11/2006 - 00:00

  6. PROFILE: Mark Allatt- Global Brand Director, Deloitte

    “There's been a lot more work on tone of voice for collateral in print, online or face-to-face. We've ...

    a12admin a12 - 15/04/2007 - 00:00

  7. PR: Reputation games

    PR has been long-standing in the marketing mix, but is it important or even effective? The medium has often been criticised as being immeasurable and many clients have not been able to justify the expenditure. However, if 'all publicity is good publi ...

    a12admin a12 - 21/08/2006 - 00:00

  8. HOW TO: Choose the right agency

    on the web, naturally it's important to us that a company presents itself well online.” Trade bodies, ...

    a12admin a12 - 07/11/2004 - 00:00

  9. SEARCH MARKETING: Searching the horizon

    for other ways of increasing their visibility online. "Previously they thought natural search was too ...

    a12admin a12 - 25/01/2006 - 00:00

  10. B2B Sponsorships

    discreet logo. Online activity was just as rampant with multi-feed banners across cyberspace ...

    a12admin a12 - 14/12/2004 - 00:00

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