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  1. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    an online survey. All respondents were professionals who helped buy new software or hardware ...

    David Rowlands - 20/06/2022 - 09:41

  2. How to make intent data a cornerstone of campaign excellence

    With more and more customers silently researching brands online, intent data has never been more important. ...

    Ben Beeching - 22/06/2022 - 10:11

  3. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    internal initiative called ‘Learn for Your Life’ (LFYL).  LFYL was launched with an online all-staff event, ... pdf, PowerPoint and overview video. Learning is assessed by an online module test. Score 70% to become ...

    David Rowlands - 14/06/2022 - 12:23

  4. ABM Creativity report download

    is a unique combination of online and offline engagement and resources that can really help marketers mature ...

    scotty - 31/05/2022 - 15:42

  5. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    Video- online and events. Events- multiple speaking spots. PR- two releases, significant press coverage. ...

    David Rowlands - 14/06/2022 - 10:03

  6. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    (Marketo), campaign microsite, bespoke content and VIP event experiences (including a private online event ...

    David Rowlands - 14/06/2022 - 11:16

  7. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    company and official partner of McLaren Racing, Smartsheet, are changing the game through their work ... sponsorship. SaaS company and official partner of McLaren Racing, Smartsheet, are changing the game through ...

    David Rowlands - 05/05/2022 - 09:00

  8. News: The Marketing Practice announces further US expansion with the acquisition of Campaign Stars

    welcoming Campaign Stars into our market-leading demand generation and ABM portfolio. Way ahead of the game ...

    David Rowlands - 27/04/2022 - 10:37

  9. How to create an employee advocacy programme and your nail social content

    your brands message online, you can reach 10X more people. In my session, I will go deeper ...

    David Rowlands - 01/06/2022 - 10:32

  10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    — there is a “lot of skin in the game;” purchases have to go right; a lot of money is at stake behind these “high ... Binet-Field’s recommended balance of 60/40 for B2C and 50/50 for B2B, brand vs. social and online, Identify ROI ... are on the line-  “big ticket items” come with lots of “skin in the game”, the process is highly charged ...

    Sue Mizera - 25/04/2022 - 09:55

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