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  1. Four steps to selecting the right companies to target with ABM

    online throughout their buying journeys to solve problems and select the right solutions. Intent data ... captures signals from their online behaviour (such as searches, downloads, shares, views of content across ...

    Feroze Engineer - 13/04/2022 - 08:36

  2. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    Binet-Field’s recommended balance of 60/40 for B2C and 50/50 for B2B, brand vs. social and online, Identify ROI ... are on the line-  “big ticket items” come with lots of “skin in the game”, the process is highly charged ... basics to nutritional supplements to video games to travel offerings, and so require equal parts rational ...

    Sue Mizera - 22/02/2022 - 12:26

  3. Missed Martechopia 2022? Here’s what you need to know

    then joined us for networking over drinks. Those online got the chance to rub (digital) shoulders with one ... to our speakers via the app. Whilst other hybrid events may disadvantage those online, Martechopia sought ...

    David Rowlands - 01/04/2022 - 14:01

  4. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... is now online. Around 4.5 billion people – just over half the world’s population – are social media ... up a business or transition operations online than it is to click into the checkout as a consumer. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Making the most of your marketing automation platform

    potential When it comes to making the most of your platform, data’s the name of the game. As Tom outlines, ...

    David Rowlands - 17/03/2022 - 09:06

  6. Four tips and tricks to think differently about content management and improve digital experiences

    world, the need to stand out in the sea of online content has never been more important. Personalisation ... is the name of the game, but it’s easier said than done. Organisational change, investment in the right ... in an organisation’s successful online presence. So, effective collaboration between these parties is also vital when ...

    Kieron McCann - 10/11/2021 - 14:59

  7. The Great Customer Resignation: Is AI the key to holding onto your customers?

    experiences in 2022. With many interactions now taking place online due to the pandemic, customers want ...

    David Rowlands - 14/04/2022 - 08:18

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    game, so a key principle to stick to when sourcing UGC is asking permission. More often than not, your ... management and that’s your game, get replying. Developing a hashtag, running contests or talking to your ... audience online are other great ways that businesses can harness UGC for their ends. 3. Encourage feedback ...

    John Allen - 17/11/2021 - 08:39

  9. Using TikTok for B2B marketing

    is growing, and it’s growing fast. In 2021 it outplaced Facebook and Instagram, becoming the first non-gaming ...

    Rachel Smith - 04/03/2022 - 14:43

  10. Why SMBs are looking for guidance and support from B2SB marketers

    of businesses online and making them realise they need to step up their game. 3. Going global. With digitisation ... 2. Going online. While many SMBs were already doing business online, it was not always a primary ... and going heavier online, there are no geographical limitations for SMBs to market and sell beyond ...

    Dan Gliatta - 29/11/2021 - 09:25


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