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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    for brilliance. Part one. So, marketer, you have this terrific, game-changing idea that in 2023, your business ...

    Sue Mizera - 08/12/2022 - 10:09

  2. Transforming your promise into your brand DNA

    memories. Everyone remembers that NVIDIA started in gaming – and look at where they are now. Thousands ...

    Zsofia Raffa - 29/11/2022 - 10:41

  3. In Web 3.0 terms, today is 1995

    the Internet, and what the point of it was. I won’t spoil the punchline of the clip, but the crux ... of it was that, at the time, Gates couldn’t really explain why you’d want bother watching a baseball game ... on the Internet, when you still had the radio. Perhaps he didn’t try, or perhaps he didn’t know. The message here ...

    Joel Harrison - 10/11/2022 - 16:43

  4. News: The B2B Marketing Awards shortlist announced!

    The game' by Sharper B2B Marketing 'Powerline at COP26' by Bray Leino 'Profit hunter: Tech ... 'Energia, fly the future' by Gravity Global 'Game hub' for Dell Technologies, by twogether ... Communications 'Game hub' for Dell Technologies, by twogether 'Meet versius' – A pioneering ...

    David Rowlands - 23/08/2022 - 09:55

  5. How marketers can achieve personalisation without third-party data

    the internet. For example, in several European countries Google Analytics was found to be non-compliant with EU ...

    Adam Greco - 05/09/2022 - 16:24

  6. Events are the catalyst to your customer journey: An interview with JR Sherman

    and experiences since the Internet came about” It’s time to set aside the silos and truly make use of the insights ...

    David Rowlands - 08/09/2022 - 09:34

  7. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    – including self-directed internet research, webinars, online events, industry experts and provider ... behaviours This can be achieved by tapping into the Internet of Behaviours (IoB). An extension ... of the Internet of Things, IoB refers to how businesses use big data and analytics to personalise their services, ...

    Winnie Palmer - 15/08/2022 - 14:06

  8. The importance of brand personality in B2B – and how to find yours

    in their use. Vanilla ice cream, a golf game, an old BMW and a wild stallion were the startling and totally ...

    Sue Mizera - 25/08/2022 - 14:16

  9. Forget everything you (think you) know about ABM

    a solution – a bit like a ‘whack-a-mole’ arcade game – without any alignment with sales and account teams. ...

    David Rowlands - 18/08/2022 - 15:17

  10. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    Content Strategy Brand Creativity Customer success CX The B2B landscape is evolving at pace. Game ... Check out Propolis now! The B2B landscape is evolving at pace. Game-changing influences ...

    Jonathan Turner - 20/07/2022 - 09:29

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