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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    their image to gain competitive advantage in a very crowded field that included SAP. Rare for a technology ...

    Sue Mizera - 09/03/2023 - 11:16

  2. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

    targets, but gain insights on the platform- and moreover, that it works.” “However, it’s one thing for your ...

    David Rowlands - 02/03/2023 - 13:50

  3. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

    demand or lead generation campaign’ at the B2B Marketing Awards. Download now to see how they created ...

    David Rowlands - 27/02/2023 - 15:13

  4. How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University

    in creating carefully crafted, flexible messaging. The result? A campaign that generated nearly 500% ...

    David Rowlands - 14/02/2023 - 10:32

  5. News: Recent research sheds light on the state of PR in B2B

    within their organisations, the surveyed CEOs agree:  PR is a cost-centre rather than a revenue generator ... of earned media and public relations, both as a growth generator and a protector and builder of business ...

    David Rowlands - 08/02/2023 - 14:40

  6. Eight essentials for a successful global marketing rebrand

    generation’ translates into one of the Chinese languages as ‘Pepsi brings your ancestors back to life’. ... tools just aren’t there yet – they need human intervention to check for accuracy. The ability to gain ... Virtual Party Booths and our social channels to connect people and generate excitement.  5. Accessibility ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  7. Revenue operations manager

    Manager, you will support B2B Marketing’s revenue generating teams by managing our sales and marketing ... and confidence to gain credibility and respect of Senior Executive team Demonstrable ability to drive business ... problem solver with the ability to generate commercial solutions Proven cross-functional collaborator able ...

    Jennie Barrick - 12/01/2023 - 15:20

  8. Propolis marketing lead

    the Propolis Marketing Manager, will lead demand generation, ABM and sales enablement strategy and execution ... marketing strategy and execution aimed at generating demand and supporting the sales team to win and retain ... and utilisation of B2B Marketing’s own channels to generate demand e.g. Events/Training/Marketing Services Manage ...

    Jennie Barrick - 20/01/2023 - 14:41

  9. A new year, a new set of priorities: Tackling your 2023 budget

    the insight you can gain from being a customer for a day is almost immeasurable in its value to how you can ...

    Oliver Budworth - 25/01/2023 - 14:36

  10. Live reaction: Can ChatGPT write your B2B copy?

    copywriter, people have been talking about the day we’ll all be replaced by generative AI. Consensus said ... an AI prompt that delivers good results, and knowing where to spot the weaknesses in AI-generated copy ... Logging in ChatGPT comes with a warning that “the system may occasionally generate incorrect or misleading ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment


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