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  1. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    value to the board? What short and long-term revenue generation strategies do you and your tech ... and demand generation strategies come together, for maximum revenue impact? What role can CX play in your ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  2. The B2B Marketing Awards 2021: Check out who won big

    for their campaigns ‘Building blocks of ABM’ for Salesforce and ‘Demand generation engine’ for KPMG. The Croc also won ... ‘Bring it on’ by Gravity Global. Best lead generation or nurturing campaign. ‘Demand generation engine’ ...

    David Rowlands - 01/12/2021 - 16:29

  3. How CogniClick can personalise your content for ABM success

    Master- Growth Customer success CX Demand generation At The Global ABM Conference, CogniClick’s co-founder ... content for both large and small audiences, the role sales play in formatting lead-generating pieces ... benchmark generate an enormous amount of data not only on the industry as a whole, but also individual ...

    David Rowlands - 26/11/2021 - 14:56

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    in the age of the internet. Enter user generated content. What is user-generated content? User-generated ... that: you are making the most of content that has been generated by your ‘users’, or, more accurately, ... audience online are other great ways that businesses can harness UGC for their ends. 3. Encourage feedback ...

    John Allen - 17/11/2021 - 08:39

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    while in their view, brand-building is what actually generates demand, long- and short-term. Brand ... and integrate your teams, focus your content and campaigns, drive all product development, generate customer ...

    Sue Mizera - 01/12/2021 - 10:47

  6. News: Annual study reveals rising stars in the marketing multiverse

    not actively marketing online events on their websites. Download the Global Marketing Engagement Index 2021 ...

    David Rowlands - 30/11/2021 - 16:21

  7. Why SMBs are looking for guidance and support from B2SB marketers

    2. Going online. While many SMBs were already doing business online, it was not always a primary ... of businesses online and making them realise they need to step up their game. 3. Going global. With digitisation ... and going heavier online, there are no geographical limitations for SMBs to market and sell beyond ...

    Dan Gliatta - 29/11/2021 - 09:25

  8. News: Hiscox launches card game to educate businesses about cyber security

    in 2021 is down 40% to 32%. Pairs with the phishing card. Back ups: Backing up your data frequently online ...

    David Rowlands - 30/11/2021 - 09:52

  9. Unconventional ways of getting customer insight

    of requests for this as video calling took off in 2020.  AI sentiment analysis As this insight from online ... of their industry. Lead-generating surveys Being seen as the expert in their field will keep you front of mind when ... the day comes that they need your services. Lead generating survey software, CogniClick, is one way ...

    Kate Cox - 15/11/2021 - 09:25

  10. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... is now online. Around 4.5 billion people – just over half the world’s population – are social media ... up a business or transition operations online than it is to click into the checkout as a consumer. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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