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  1. How to break down data silos and become the data-driven marketer you need to be

    it’s within one account or across different accounts and/or industries.” Steffen Drucks, global head ...

    Daniela fernandes - 18/01/2022 - 10:42

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    Cloud almost five years ago and have progressed through key marketing roles including head of marketing ...

    David Rowlands - 12/01/2022 - 14:12

  3. What’s in store for B2B marketing in 2022?

    head into the new year. I am not going to profess to have the ultimate answer, but I am going to give ... a “head of steam” to drive this. Best wishes for 2022. Jarmilla Yu, Teams and Resourcing Hive expert ...

    David Rowlands - 07/01/2022 - 15:27

  4. News: New hires in B2B

    no further! Tom Hughes, head of marketing and communications, J O Hambro Capital Manager (JOHCM) Active asset ... manager JOHCM has appointed Tom as head of marketing and communications EMEA and Asia. Tom comes from ... Allianz Global Investors as global head of digital marketing and operations. Tjeerd Voskamp, JOHCM’s head ...

    David Rowlands - 21/12/2021 - 09:09

  5. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    I work very closely with the senior leadership team and especially the CEO, head of sales and head of HR. ...

    David Rowlands - 10/12/2021 - 10:37

  6. The B2B Marketing Awards 2021: Check out who won big

    head of public affairs, Brands2Life bagged ‘PR agency of the year’ for their seemingly bullet-proof ...

    David Rowlands - 01/12/2021 - 16:29

  7. Planning for 2022: An interview with Mercè and Steven Cozens

    a head start. On the other hand, those marketers who were unable to adapt to a new way of working may ... foundation to plan for the year ahead. Want to learn more about how you can get a head start in 2022? Why ...

    David Rowlands - 19/11/2021 - 10:26

  8. ABM Census: Where B2B marketers are at, and where they’re heading

    ABM Download this now Everyone knows ABM works. The numbers don’t lie. But that doesn’t mean that everyone’s doing it, or in fact that there aren’t any hurdles along the way. With that in mind, we surveyed over 100 B2B marketers to understand where they’r ...

    Jason Taylor - 02/11/2021 - 15:38

  9. 11 words to delete from your B2B copy

    podcast audience. In fact, Atomic’s head of content, Ray Philpott, quipped that he thinks it’s popular so ...

    David McGuire - 18/11/2021 - 16:34

  10. Mastering ABM: Lessons learned from several masters of ABM

    achieved. In a recent Propolis Hive report, we spoke to several true masters of ABM, ranging from the head ... of global ABM at Fujitsu, through to the head of industry and account-based marketing at Capita, ... to several true masters of ABM, ranging from the head of global ABM at Fujitsu, through to the head ...

    Daniela fernandes - 09/11/2021 - 11:25

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