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  1. B2B case study interviews: 7 life-changing questions

    it, your goal is to find out – in their own words – what their biggest priorities are, and why. ...

    David McGuire - 30/03/2023 - 14:31

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    the excitement the new brand positioning ingrained in staff.  The management’s goals were clear: everyone ... characterisations.  This is a global psychographic segmentation scheme based on the goals, motivations and values ...

    Sue Mizera - 09/03/2023 - 11:16

  3. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    bridge these strategic needs. The goal, internal and external alignment, grounded in the Brand Octagon, ... by original owners within two years of this project, the purchase being management’s goal from the start. Make ...

    Sue Mizera - 27/02/2023 - 15:39

  4. Propolis CMO interview ready

    services at Thoughtworks Discover how Propolis membership can help you smash you leadership goals ...

    scotty - 21/02/2023 - 14:15

  5. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    like Learning & Development and DE&I. My goal is to build on this impressive foundation, ...

    David Rowlands - 03/02/2023 - 14:17

  6. Eight essentials for a successful global marketing rebrand

    includes values and goals around sustainability, diversity, equity and inclusion. A 2021 Edelman Trust ... and priorities, but consistent goals and transparent metrics are vital across every region. And if you have them, ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  7. Inside Intent Data: Unlocking Demand Generation Results

    General B2B marketing 16 Cut through the noise and explore how to use intent data to support ... You'll learn  How are other B2B marketers leveraging intent data? Sources, objectives and challenges ... of utilizing intent data Optimization techniques Budget planning and future investment Discover the other B2B ...

    Jerusa Calliste - 23/11/2022 - 09:47

  8. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    a common goal, which is to delight customers.  7. Living a balanced life This is the goal of Taoism. ... are keeping track of whether or not your company has a purpose, financial controls, and buyer-centric intent ...

    Mary Gilbert - 21/11/2022 - 11:12

  9. Inbox Insight

    intent data to build high performing, insight powered, multi-channel demand gen programmes that drive ...

    Jerusa Calliste - 22/11/2022 - 13:14

  10. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    accentuates these. Strive for them to be as candid as possible about their professional goals, and how you can ...

    Joel Harrison - 14/12/2022 - 10:59


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