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  1. Marketing in the service of sales 2020

    the buyer’s journey Frequently in B2B organisations, the ‘disconnect’ between marketing and sales stems from ... most frequently associated with consumer audiences, the availability of B2B audience segments has ...

    Doug Davila - 10/09/2020 - 16:07

  2. HOW TO: Cope with 'acts of God' when running an international event

    No matter how much hard work you have put into your event, if an “act of God” occurs and you ... knowledgebank/event-marketing/best-practice/how-cope-acts-god-when-running-international-event For event organisers, 2010 was the year of the unexpected. Mother Nature reminded us all how ...

    a12admin a12 - 24/05/2011 - 13:57

  3. Helping customers during challenging times and achieving better business results

    that they are likely to favour brands that behaved well during the Covid-19 crisis and with clear and frequent ...

    Louise Barber - 05/02/2021 - 11:04

  4. BOOK REVIEW: Innovative Presentations for Dummies

    this weighty tome landed on my desk was ‘Oh My God where do I start ’ and starting at the beginning ... I thought: ‘Oh My God my Dad has written this book in the 70’s’. Now this book is entitled Innovative ...

    Hanne Knuyt - 10/02/2015 - 11:44

  5. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    in frequent two-way dialogues  that take into account their specific needs, allows them to configure their own ...

    Ted Kohnen - 24/05/2021 - 18:32

  6. 3 ways you can improve your employee engagement

    On top of frequent catch-ups, you should also be addressing how you’re speaking to your employees. Do ...

    Kavita Singh - 08/04/2021 - 14:23 - 1 comment

  7. 4 Tips for Dealing with Client, MD

    of a God complex, and clinics are notoriously understaffed and ill-organized. They’re lagging behind when ... that treats others like you want to be treated. God complex or not, doctors deserve your respect because ...

    Lolita Di - 29/07/2014 - 17:25

  8. Transformation acceleration, and the challenges for B2B Marketing Leaders

    and enabling change in their organisation. Is there a word used more frequently than ‘transformation’ in B2B ... shorter and more frequent catchups are likely to be more appropriate and will allow marketing leaders ... in their organisation. Is there a word used more frequently than ‘transformation’ in B2B marketing circles these days? ...

    Joel Harrison - 17/05/2020 - 20:40 - 1 comment

  9. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    of this in b2b companies, in particular, as the intangibles that Core Values represent are frequently under-rated ...

    Sue Mizera - 13/04/2021 - 11:11

  10. Why B2B brands should prioritise employee engagement

    If you have data on which channels your employees use most frequently, you can use this to inform your ...

    Kerrie Malone - 02/03/2021 - 10:29


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