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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    on minor points. E.g.,  “Let’s face it, all the players in this category offer excellent products. I’m ...

    Sue Mizera - 08/12/2022 - 10:09

  2. The Global ABM Conference 2022: What you missed out

    was clear: “ABM isn’t golf. It’s not an individual sport. It’s a team sport. If you don’t recognise that, you ...

    David Rowlands - 08/11/2022 - 12:09

  3. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    in on the party,” Renaye puts it. Applaud had to reaffirm themselves as the go to player in the market whilst also ...

    David Rowlands - 01/11/2022 - 08:16

  4. The importance of brand personality in B2B – and how to find yours

    in their use. Vanilla ice cream, a golf game, an old BMW and a wild stallion were the startling and totally ... from sleek sedans to off-road vehicles; from sailing and golf to paragliding and steep trekking; from ...

    Sue Mizera - 25/08/2022 - 14:16

  5. News: Expandi achieves asset purchase of Cyance

    that we will see more of these kinds of events. The result is a comprehensive player in the European ...

    David Rowlands - 13/09/2022 - 08:44

  6. How to unlock green growth

    co-development partnerships with large, multinational customers. It approached select players ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  7. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    in simple acts of content marketing Content marketing is often a tactic favoured by the big players – those ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  8. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    is a reliable hub for any end-to-end hybrid event production. After perfecting their methods for the big players ...

    David Rowlands - 07/07/2022 - 15:01

  9. News: Gravity Global acquires Mojo Media Labs

    and content marketing agency Morsekode.  “Mojo’s expertise makes us a major player in ABM,” said Jose Lozano, ...

    David Rowlands - 15/06/2022 - 17:18

  10. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    of players. Having the courage to shift from a traditional product lifecycle model to a "B2E" ... representing the numerous players in the ecosystem- uses varying brand colors, line widths, transparency ...

    David Rowlands - 14/06/2022 - 11:16

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