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  1. HSBC takes legacy-based sponsorship approach with British Cycling partnership

    in golf, rugby and tennis. The partnership will commence from 1 January 2017, with Rio 2016 cycling gold ... of the UK community and absolutely mirrors our global sponsorship approach in golf, rugby and tennis where ...

    Alex Clarke - 20/09/2016 - 15:06

  2. Inside our ABM 2020 Report: Investments and technology

    technology. 11% are even improving their technology usage for ABM.   Most valuable technology players Out ... by a multitude of respondents and therefore earn a most valuable player (MVP) recognition.  Confirming the above ...

    Kavita Singh - 10/12/2020 - 12:39

  3. The hidden impact of creator personalities on business branding

    cream', 'a golf game', 'an older BMW', and a 'wild stallion'.  The creators ... ice cream  (plain and simple);  Succeeders provided the golf game  (striving for control);  Reformers ...

    Sue Mizera - 25/10/2019 - 14:48

  4. Why B2B businesses need speed to survive

    aviation industry players.  Time, as ever, was critical in securing internal funding, and through rapid ...

    Matt Simpson - 21/06/2021 - 14:39

  5. Preparing For Forrester's 2011 Marketing & Strategy Forum EMEA In November

    procurement channels. I will lead a panel discussion that will include the leading procurement player Ariba ... in Herts., which has a great golf course. So I am calling out a  Tech Marketing Masters Round  for ...

    Peter O'Neill - 06/09/2011 - 10:06

  6. SPONSORSHIP NEWS: Ricoh pulls the Pink Panther

    specialist has leveraged its sponsorship of Ricoh Women’s British Open golf tournament, which began on July ... 30, to unveil its new brand platform. The campaign, which is fronted by golfing icon Paula Creamer ... initiative based around golfing solutions to tricky business problems. A new visual identity using ...

    a12admin a12 - 05/08/2009 - 00:00

  7. With empathy, finding the way to the heart and soul of your company

    however, will not trust, loyalty, and respect--among all players, buyers and sellers, givers and takers-- ... and respect--among all players, buyers and sellers, givers and takers-- rebound and redound? Well then, how ideal ...

    Sue Mizera - 10/02/2021 - 16:09

  8. Top 4 marketing channels for B2B brand awareness in 2021

    player (or marketer) will tell you, it’s here where your initial moves can make all the difference ... at the “start” space and last well into the first few turns.  As an experienced player (or marketer) will tell ...

    Vincent DeCastro - 23/11/2020 - 10:55

  9. Sentry Insurance launches first TV advert in 30 years

    business owners and will appear in the Golf Channel’s broadcasts leading up to and during the Sentry ...

    Molly Raycraft - 02/01/2018 - 14:02

  10. 3 ways to create an Olympic-winning team culture

    player Helen Richardson-Walsh and her team wanted – and after 17 years of trying, that’s what she got. ... the limits higher.” This empowered the hockey players to work harder, regardless of whether they would ... the players into disarray. “We went from being the most selfless team to the most selfish team I’d ever been ...

    Kavita Singh - 20/09/2019 - 16:36


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