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  1. Gifts are old news: Experiences are the key to winning deals

    CEO golfers in America and sent a letter to each person on the list inviting them to play golf ... for the round of golf. After 100 calls, I got six to say yes. And two of those six CEOs ended up becoming ...

    Scott Spencer - 15/12/2017 - 11:33

  2. News: B2B Marketing’s first B2B community welcomes major players

    Customer experience Digital General B2B marketing International Professional development Websites Community is not a new thing. In fact, there’s a community (whether online or in person) for pretty much everything. But, until January 2021, there was not a ...

    David Rowlands - 07/04/2021 - 11:10

  3. Mastercard to sponsor Olympique Lyonnais women's football team in 3 year deal

    players have been selected as Mastercard brand ambassadors. These include Ada Hegerberg, the first female ... will become one of Lyon's primary sponsors. Additionally some of the team's players have been ...

    Molly Raycraft - 22/05/2019 - 11:52 - 1 comment

  4. Manchester City FC and launch SME-targeted campaign

    to recruit a Manchester City player to their business. The ‘ New talent on your team ’ campaign will see one ... small business win the opportunity to employ a Manchester City player for the day, to see ... recruits starting their new jobs in October.​ Manchester City Players | In Your Shoes Contest | ...

    Alex Clarke - 17/08/2017 - 14:55

  5. SPONSORSHIP: Top female golfer is brand ambassador for Ricoh

    the event," he says. Specific activity around the golfing event included a guerrilla-style media campaign ... website and a series of viral videos offering golfing solutions to some tricky business problems ... Tigers in the wood... pink panthers... what is it with golf sponsorship and big cats anyway? 1 anonymous ...

    a12admin a12 - 28/08/2009 - 00:00

  6. What’s in a B2B marketing agency’s tech stack?

    or limited-run campaigns, whereas the larger traditional B2B players are in use for more sophisticated, strategic ... considered among the major B2B MA players prior to its acquisition of Marketo last year) is in use ... platforms There is also a dominant player in the ‘content platforms’ category, with Adobe Creative Cloud ...

    Paul Snell - 05/03/2019 - 10:09

  7. Motion is NOT substance: Even with great martech, your brand still needs TLC

    view, VPN players who aim for leadership and preference need to develop proper brands. Let’s look ... and reason for being – a significant task among a reported 1.873M players!  It would offer powerful ...

    Sue Mizera - 12/02/2020 - 15:21

  8. Visa pledges to match marketing spend on Men’s World Cup for women’s football

    – including the England players Lucy Bronze and Nikita Parris and Scotland’s Kim Little – to act as brand ... as it selected 13 European footballers, including the England players Lucy Bronze and Nikita Parris ...

    Paul Snell - 06/03/2019 - 11:31

  9. ANALYSIS: World Cup marketing reaches fever pitch

    it enhancing its Sport Index- a tool that helps football fans to objectively analyse player and team ... Fantasty XI campaign, using a compilation of the names of ex-World Cup players with computer-related names, ... player when it comes to high profile sports sponsorship and has delivered successful B2B campaigns ...

    a12admin a12 - 01/06/2010 - 00:00

  10. Xylem uses Manchester City campaign to highlight 'water complacency'

    by the agency’s subsidiary Brave – features Manchester City players Sergio Agüero, David Silva, and Ilkay ... deeper into the challenges faced in specific countries – using City’s famous players as the storytellers. ...

    Molly Raycraft - 01/03/2019 - 10:16


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