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  1. How and why marketing must drive sustainability

    policies and business practices to achieve vital green economy goals.  Ensuring Delta Capita and our ...

    David Rowlands - 11/01/2022 - 08:47

  2. The big lie of thought leadership in B2B

    than discussions of material and cost (green and amber, respectively). This allows us to fine-tune ...

    Philip Trippenbach - 07/12/2021 - 09:12

  3. Annabel Rake on the importance of sustainability in marketing

    decade as a result of the move towards net-zero. This green mindset plays a key role when it comes ...

    David Rowlands - 02/12/2021 - 08:50

  4. Five questions to help pinpoint your brand identity

    and taking action (green and orange) so we have used these links to build a wider colour palette that works ...

    Charlotte Hartley - 23/09/2021 - 11:08

  5. Tips for flexible working: Adapting to the return to the office

    are bracelets designed to state social distancing comfort measures. For example, if there are green, red, ... distance and green meaning they are a bit more comfortable with people approaching them. This tactic might ... comfort measures. For example, if there are green, red, and yellow bands, they can indicate each ...

    Kavita Singh - 25/05/2021 - 10:26

  6. Green shoots of optimism for the B2B marketing industry

    are seeing a lot of green shoots, resilience, optimism and innovation in the industry as people embrace ...

    Tom Pepper - 10/08/2020 - 13:20

  7. What’s the point?! The importance of brand purpose

    – were all responsible strategies. But to have a brand purpose about being green would have been ...

    David Rowlands - 27/01/2021 - 09:22

  8. How the pandemic has underlined the importance of brand purpose

    assurance. Trust and integrity are still central to our brand today – as I discussed on our firm’s Green Room ...

    Annabel Rake - 04/01/2021 - 14:37

  9. Why your B2B cold email isn’t converting: problems and solutions

    in a green email) Keep the CTA short (up to 3 words) Anchor the CTA with the direct link so that people do ...

    Helen Holovach - 16/12/2020 - 16:19

  10. 14 tips to guarantee ABM sales and marketing alignment

    was to go for a chat over tea and walk through the process together.” 2. Agree on your objectives before you ... such as pricing and admin. To help with this Mike Green, Capita’s director of account management, advises ... ‘What fresh hell is this?’. All we needed was to go for a chat over tea and walk through the process ...

    Kavita Singh - 06/01/2020 - 14:26

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