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  1. How and why marketing must drive sustainability

    people, clients, communities and planet. This commitment sits at the core of our values, which inform how ... emissions in our value chain. We commit to a ‘net positive’ mindset across all our strategies. This means ... and inclusion goals. LG: The pandemic has caused us to pause, to take stock about what values and issues really ...

    David Rowlands - 11/01/2022 - 08:47

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    values are building the best product, causing no unnecessary harm, using business to inspire ...

    David Rowlands - 12/01/2022 - 14:12

  3. News: Radix Communications employees take over the company

    always known that Radix values our perspectives as employees, but with the creation of the trust, ...

    David Rowlands - 11/01/2022 - 16:43

  4. Improving CX with revenue enablement

    and understand the systems, feedback loops, and value streams that drive growth. Some organisations have already ...

    Adam Mincham - 10/01/2022 - 09:12

  5. What’s in store for B2B marketing in 2022?

    the importance of creating a company wide data strategy with a direct link to value creation, and business ... will exist, and prevent, or limit the overall value that a company can generate. 3. The move ... and financial measures: 39x improvement in customer lifetime value. 39% improvement in cross-sell/up-sell value ...

    David Rowlands - 07/01/2022 - 15:27

  6. Practical magic: Cooking up a potion for success for your ABM programme

    and introduce the concept of ABM value exchange. Elise recommended drafting an email for your sales VP to send ... to develop value propositions, with prizes on offer for the best one. The aim is to make the workshop feel ... of focus? Where do you want to focus your attention? Where will you add the most value? This will not only ...

    David Rowlands - 07/01/2022 - 09:03

  7. Establishing the right goals in 2022 for small businesses

    new efficiencies throughout your operations to deliver more value and potentially serve more ...

    Rebecca Grimes - 20/12/2021 - 12:14

  8. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    through successful promotions. Learning and development investment makes a huge difference to how valued ... right now, I do think it will calm down in 2022. However, appreciating the value your employees deliver, ...

    David Rowlands - 17/12/2021 - 15:04

  9. Christelle Fraysse on the importance of a solid CRM system

    but it will also add value to the customer journey and ensure seamless, coherent processes, supporting ... circumstances. It has highlighted the undeniable value of digital technology – and the importance of embracing ...

    David Rowlands - 16/12/2021 - 12:19

  10. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    into account regional considerations/nuances? The core value proposition behind your brand should be the same ... worldwide. As should the core beliefs and values. Some things can be the same worldwide (a logo being an easy ... and fit-out of their outlets in the US vs. UK are very different. The same values are conveyed differently ...

    David Rowlands - 10/12/2021 - 10:37

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