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  1. Online marketplaces – Threat or opportunity for B2B vendors?

    Amazon has rapidly grown to become the world’s largest online retailer and marketplace, selling anything ... with 3 out of 4 B2B buyers expecting to shop through Amazon Business in the future. As a business looking ... at the start of a journey. In countries where it is available, 51% of buyers use Amazon Business ...

    Kieron McCann - 24/10/2022 - 09:46

  2. News: The B2B Marketing Awards shortlist announced!

    virtual tour of the Tilburg Dell campus' for Dell Technologies, by Silver Agency 'Amazon ...

    David Rowlands - 23/08/2022 - 09:55

  3. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    machine learning to decipher the truth. When targeting potential customers, the CRM may identify Amazon ... this in the example of deducing if Amazon should be classified as a software company, or not. The right approach ...

    Amnon Mishor - 03/05/2022 - 15:35

  4. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    transformation.  With players such as Amazon and Alibaba entering the market and new technologies – from big data ...

    David Rowlands - 14/06/2022 - 11:03

  5. What you need to know to turn B2B marketplaces into your number one marketing tool

    marketplace Marketplaces are by no means new. From Amazon to Etsy, there are dozens of B2C marketplaces ...

    Alexander Graf - 06/04/2022 - 12:56

  6. Improving CX with revenue enablement

    agencies are pressing you to focus on it, become more humanly relevant and "be more like Amazon ... and expect less friction in their engagement.  Now insert disruptive brand story, like Uber or Amazon ... are pressing you to focus on it, become more humanly relevant and "be more like Amazon." But what ...

    Adam Mincham - 10/01/2022 - 09:12

  7. Missed Martechopia 2022? Here’s what you need to know

    in with the chance of winning a 64G iPad Air and two £100 Amazon vouchers. What more could you want? Missed out ...

    David Rowlands - 01/04/2022 - 14:01

  8. The Croc on winning Gold for ‘Best use of creative’

    Netflix, Amazon and Disney to name a few. How did you manage to do so much with a relatively small budget? ...

    David Rowlands - 03/05/2022 - 08:42

  9. Dr Christine Bailey’s four key pillars of B2B digital selling

    that Amazon-esque finesse of online selling? Here are Christine’s four key factors of B2B digital selling. 1. Using ...

    David Rowlands - 17/02/2022 - 15:33

  10. Barbara Stewart on nailing your CX in 2022

    in B2B. A B2C consumer can unsubscribe and move on- what Netflix doesn’t have, Amazon Prime ...

    David Rowlands - 18/01/2022 - 08:48


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