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  1. The tautology of marketing operations job titles

    covering what I refer to as “capture to close” lead handling from web form to successful deal, as well ...

    Simon Daniels - 03/12/2021 - 08:47

  2. The journey to data-driven marketing

    to handle all of the data coming in from the web, apps, call centres, sales, and so on, it can quickly turn ...

    Cliff Guy - 05/11/2021 - 13:57

  3. Kate Owen on how multifaceted ABM can be applied across higher education

    to handle, for Kate, this actually signals a “joined up unit”; a singular team working together across ...

    David Rowlands - 19/10/2021 - 16:26

  4. How to use data to optimise your marketing spend

    by businesses. Moneypenny handles calls for more than 20,000 clients around the world, across multiple industry ... it’s important to get this right and have the right call handling team in place, outsourcing if you ...

    Kate Cox - 28/09/2021 - 09:52

  5. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    of being able to handle one phone call at a time.  4. Integrated user experience A chat platform integrates ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  6. Can marketing automation support employee wellbeing?

    risk of data breaches and errors thanks to less manual data handling. What’s typically missing from ... enjoy handling spreadsheets full of prospect or customer data in order to create segments that we can ... is both completely correct and handled compliantly. 2. Automated email sequences vs. manual email workload ...

    Tom Ryan - 10/08/2021 - 17:05

  7. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    and brand-new consumers.” Duckhams CEO, K.R. Venkataraman, added: “The Bigger Boat handled the job meticulously ...

    David Rowlands - 06/08/2021 - 10:28

  8. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    involved in a buying decision is too much for a salesperson to handle, so it’s really down to marketing ...

    David Rowlands - 06/08/2021 - 11:18

  9. 7 inbound marketing tools in B2B marketing you should be using in 2021

    and handle queries in an efficient manner. You can get started by briefing with an agent one-on-one to ensure ...

    Kavita Singh - 15/07/2021 - 11:29

  10. What you missed at B2B Marketing Ignite USA 2021

    the way.” The women also broke down tokenism, appropriation, talent brand and how B2C has handled diversity ...

    David Rowlands - 07/06/2021 - 12:09


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