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1. Live reaction: Can ChatGPT write your B2B copy?

   a job for a human. Still, if AI handles the simple stuff, how are we going to train new copywriters? ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

2. Why marketing operations is the foundation of a successful modern marketing team

   Marketing commentators who thought tech complexity was getting harder to handle in the early 2010s hadn’t ...

   Harriet Durnfor... - 14/11/2022 - 11:17

3. Why email automation is ideal for improving internal team processes

   For a more sophisticated and efficient approach, email automation will handle all of the above. Firstly, ... contractors, suppliers and the like. Have a new employee starting? Handle all of their onboarding ...

   Tom Ryan - 24/08/2022 - 09:41

4. How bad data in your CRM may be exposing you to a competitive ambush

   for sales leadership to handle. Supplement with external data Your CRM should be a primary source ...

   Willem Maas - 14/07/2022 - 15:54

5. How your peers are measuring marketing operations

   many MOps teams will be handling marketing automation campaign set-up and execution; this is likely ...

   Simon Daniels - 25/07/2022 - 10:08

6. How expert call handling impacts revenue and ROI

   ROI Telemarketing Download this now Call handling as a service has many definitions; the perceived ... value of this function varies dramatically and is often underrated. Call handling isn’t typically viewed ... intrinsically linked to the bottom line. Call handling is a far more skilled and diverse function than simply ...

   Daniela fernandes - 24/02/2022 - 09:20

7. Super-charged lead generation: How to drive more ROI from your enquiries

   a multi-channel chat option is key.   It’s worth remembering that a live chat agent can handle more live chats ... at once, instead of being able to handle one phone call at a time. A chat platform integrates well ...

   Kate Cox - 26/04/2022 - 09:01

8. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

   is handled. They can also easily find and merge duplicate records in standard and custom objects with advanced ...

   David Rowlands - 22/04/2022 - 15:25

9. Inside sales- Event delegate sales

   and adaptability, with the ability to handle multiple responsibilities This is an exceptional opportunity ...

   Jennie Barrick - 16/03/2022 - 14:05

10. What’s MOPs got to do with it?

    of AI in targeting and response handling. Privacy transformation. Adoption of agile methodology. ...

    David Rowlands - 22/02/2022 - 09:43

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