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  1. twogether on winning Gold for ‘Best use of direct mail’

    inspiration, happiness and fun,” he continues. The more marketing can bring emotive drivers into what they do, ...

    David Rowlands - 21/12/2021 - 15:26

  2. Five of the best digital marketing strategies B2B can learn from B2C

    experiences for employees and customers.  Essentially, they need to keep both parties happy. “That’s ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    allow optimal human functioning, growth and happiness: competence (we seek control and mastery); ...

    Sue Mizera - 01/12/2021 - 10:47

  4. Four game-changing insights driving customer acquisition in a digital world

    marketing…well, that’s for next time. Happy selling Want to learn more about how you can attract customers to your ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and emotional support, are effectively 'enablers of happiness.' (Recall, according to SDT, ... that fulfillment of one’s “motivation stack is the source of all true happiness.) Is there any wonder any more ... in happiness and joy,” revealed one participant. These are moments of near-religious rapture that stand out ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients will be more than happy for you to share posts, reviews, feedback or messages that benefit you. ...

    John Allen - 17/11/2021 - 08:39

  7. The data and science you need to know when approaching ABM email marketing

    reactions that look more like happiness.  The video acted like a “happy pill,” Tim states. When participants ...

    David Rowlands - 16/11/2021 - 09:39

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    the last 12 months to know if they are happy with the product? Do we know why they’re making service ... but they will help you to truly understand your customers, and, by default, how to keep them happy. If you can ... on keeping their existing customers happy. Whilst SnapLogic have always tried to focus on customers, there’s ...

    David Rowlands - 04/11/2021 - 11:22

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    investments: 40% of marketers declare they are “not happy” with their martech and 75% think they are only ...

    Sue Mizera - 13/10/2021 - 09:49

  10. News: durhamlane and Cyance launch new report

    of B2B buyers report that they are still happy to engage with vendors when they are ready to buy and 88% ...

    Anonymous (not verified) - 29/09/2021 - 11:44

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